Fast Casual Concept Leverages Recent Success to Target Additional Growth in Winter Park, Altamonte Springs, Lake Mary and More
Burger 21, a new better burger franchise founded by the owners of The Melting Pot Restaurants, Inc., announced today it is targeting additional areas in the Greater Orlando market for future development in 2013. Target cities include Winter Park, Altamonte Springs, Winter Garden, Lake Mary and Celebration. To date, Burger 21 has six restaurants open in Florida and 18 franchised locations in development along the East Coast.
“Our crafted burgers, hand-dipped shakes and menu variety have allowed us to stand out among better burger concepts in Orlando since opening our very first franchise location there in November,” said Mark Johnston , Burger 21 president and chief concept officer and president of Front Burner Brands, management company for Burger 21. “Because of the incredible success the brand has experienced in the market, we’re boosting our development efforts by offering up additional opportunities for entrepreneurs to own a Burger 21.”
Burger 21 currently has two locations in Orlando — one at the Shoppes at Millenia, which opened in November 2012, and the other near the University of Central Florida (UCF), which opened in February.
“I’m thrilled with how the community has responded to Burger 21. They’re wowed by the decor, environment and especially the menu. Most come in expecting fast food, but as soon as they bite into our fresh burgers, they taste the difference,” said franchisee Daniel Torres , whose UCF location attracts a wide variety of customers, from college students and area business professionals to families and grandparents. “It’s rewarding to hear such positive reactions from customers and I really look forward to opening a second location in the coming months.”
Franchisee Dennis Saller, who owns and operates one location at the Shoppes at Millenia and aims to open two more over the next five years, said, “The brand has caught people’s attention very quickly and now we are a talked-about restaurant in Orlando. Every day since we opened, we’ve been greeting first-time customers who heard about us through word of mouth. People are really talking about the Burger 21 experience of great food and great customer service, and then going out and telling friends and family.”
To further fuel Burger 21’s national expansion, the company is actively seeking qualified franchisees and will host a live webinar on Thursday, May 2 at 2 p.m. EDT. To register, or to learn more about franchising opportunities with Burger 21, please visit www.burger21franchise.com/events.aspx or contact Ashley Pollard , franchise sales associate for Burger 21, at 813-425-6252 or apollard@burger21.com.
Since launching its aggressive growth plan in Fall 2011, Burger 21 has signed franchise agreements with 10 different entities in seven states to develop a total of 20 franchised units in cities along the East Coast from New York to Florida.
Burger 21 is seeking single- and multi-unit operators with restaurant experience to join its upscale fast casual dining concept. Franchisee candidates should have a minimum net worth of $500,000 and liquid assets of at least $200,000 per unit. Burger 21 will be developed through both single-unit agreements and Area Development Agreements. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $597,995 – $831,995. The initial franchise fee is $40,000; however, reduced franchise fees apply for Area Development Agreements of four or more units.
To learn more about ownership opportunities with Burger 21, contact Ashley Pollard , franchise sales associate for Burger 21, at 813-425-6252 or apollard@burger21.com or visit http://www.burger21franchise.com.
With six locations open in Tampa Bay and Orlando, Fla., and 18 in development in seven states, Burger 21 is a “beyond the better burger” fast-casual franchise concept founded in 2010. Burger 21 is a chef-inspired brand with offerings including 21 unique burger and slider creations ranging from hand-crafted, freshly ground Certified Angus Beef to chicken, turkey, shrimp and tuna burgers, made-to-order salads, all-beef hot dogs, hand-breaded chicken tenders and an extensive shake bar including hand-dipped shakes, floats and sundaes. Burger 21 is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.burger21.com.
Front Burner Brands (formerly known as TGS Restaurant Management) is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 135 locations in North America and more than 25 locations currently in development, Burger 21 with six locations open in Tampa Bay and Orlando, Fla., and 18 in development in seven states, GrillSmith with six locations in the Tampa Bay area and other new franchise concepts in development. For more information, visit http://www.frontburnerbrands.com.
