Burger 21, an award-winning, “beyond the better burger” fast casual franchise, has enlisted Brand Architecture, a prominent branding and design consultancy, to rebrand the next generation of the Burger 21 experience and refresh the brand platform.
As Burger 21’s design agency of record, Brand Architecture Inc. will provide design and branding solutions to communicate a more uniquely authentic brand platform throughout all of Burger 21’s customer touch-points. From a new logo to new packaging, and from new chairs to new uniforms, the new Burger 21 visual identity will deliver a personality that is more aligned with the brand’s culture, aspirations and its customers. The firm is best known for its design of the Coca-Cola sign in Times Square, New York City and for its successful rebranding of Outback Steakhouse and World of Beer.
“My team and I are thrilled to be working with the passionate and talented team at Burger 21 International,” said Fred Terral, president & CEO of Brand Architecture Inc. “They have created a fantastic foundation and I’m amazed at all the loyal fans they have gained in such a relatively short time. We will build on this success and create a uniquely authentic branded experience that will surprise and delight customers.”
Since 2010, Burger 21 has stayed true to its vision of providing a gourmet burger experience without the gourmet price. Today, the company has 18 open locations in Florida, Georgia, New Jersey, New York, North Carolina and Virginia, and more than 20 in development in eight states.
“We’re very excited about this new partnership with Brand Architecture,” said Arlene Johnston, Burger 21 co-founder and vice president of concept development. “Burger 21 has experienced tremendous growth over the last five years, and this brand refresh will position us for the next five years as we expand across the country. Fred and his design team are aligned with our rebranding vision, so we’re excited to see what they have in store for Burger 21.”
Recognition for Burger 21 includes being named one of Fast Casual’s Top 100 “Movers and Shakers” for the last three consecutive years. Additionally, Burger 21 President Mark Johnston was acknowledged as one of Fast Casual’s “Top 25 People” of 2014 for his continued strategic leadership in the growth and development of the brand. Burger 21 also was named one of QSR’s “Best Franchise Deals” of 2014.
As the brand continues to expand across the U.S., Burger 21 is seeking single- and multi-unit operators with restaurant experience to join its upscale fast casual dining concept. Franchisee candidates should have a minimum net worth of $600,000 and liquid assets of at least $250,000 per unit. Burger 21 will be developed through both single-unit agreements and Area Development Agreements. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $428,247 – $1,085,164. The initial franchise fee is $40,000; however, reduced franchise fees apply for veterans, minorities and Area Development Agreements of four or more units.
To learn more about ownership opportunities with Burger 21, contact Ashley Sawyer, director of franchise development for Burger 21, at 813-327-7881 or asawyer@burger21.com or visit www.burger21franchise.com.
With 18 locations now open in Florida, Georgia, New Jersey, New York, North Carolina and Virginia, and more than 20 in development in seven states, Burger 21 is a “beyond the better burger” fast-casual franchise concept founded in 2010. Headquartered in Tampa, Fla., Burger 21 is a chef-inspired brand with offerings including 21 unique burger creations ranging from hand-crafted, freshly ground Certified Angus Beef® to chicken, turkey, vegetarian, shrimp and tuna burgers, fresh salads, all-beef hot dogs, chicken tenders and an extensive shake bar including hand-crafted shakes, floats and sundaes. Since its inception, the company has provided more than $127,000 in contributions as part of its “B Charitable” initiative, in which it donates 10 percent of its restaurants’ sales to local schools and charities on the 21st of each month. For more information, visit http://www.burger21.com.
Brand Architecture Inc. is an award-winning branding and design consultancy founded in 1999. The design firm is best known for its design of the Coca-Cola sign in Times Square, New York City and for its successful rebranding of Outback Steakhouse and World of Beer. Most recently, the company successfully rebranded a Program Office of the National Oceanic & Atmospheric Administration (NOAA) in Washington. For more information visit http://BrandArchitectureInc.com.
