Burger King Worldwide, Inc. (NYSE:BKW) invites guests in Royal Oak, Michigan to discover why Taste Is King from the comfort of their home or office as the Burger King brand expands the BK Delivers program to the Detroit area. Guests can now enjoy their favorites, like the Whopper sandwich and hot, crispy fries, delivered to the address of their choosing.
“BK Delivers is already performing well in many cities across the country, including New York, Chicago, Los Angeles and San Francisco. As its popularity has grown, we have seen an increasing demand for the program in other markets,” says Petru Pusta, Director, Retail Innovation and Non Traditional Channels, Burger King Worldwide, Inc. “I’m personally excited to be leading the effort to bring BK Delivers to my own hometown of Metro Detroit. The Metro Detroit area has some of our most loyal guests and the Burger King brand is excited to offer them the opportunity to enjoy the food they love, delivered to them in the comfort of their home, dorm or office.”
BK Delivers allows guests in the delivery zone to customize and order their BK favorites simply by visiting BKDelivers.com from a computer or mobile phone or by calling toll free 1-855-Order-BK (855-673-3725). Guests receive hot food that is hot, and cold items that stay cold, thanks to BK proprietary thermal packaging technology, all without leaving the comfort of their home, dorm or office. Best of all, the system remembers guests’ orders for simple, one-touch ordering with each subsequent order.
Today, BK Delivers has 1 live delivery restaurant in the northern suburbs of Detroit serving Royal Oak, Birmingham, Madison Heights, Clawson, Berkley, Huntington Woods, Pleasant Ridge, Ferndale and Hazel Park. This initial location will serve as a training ground; allowing operators to understand the intricacies of the system and to train their crew members prior to expanding the offering to other locations in this DMA.
There are a wide variety of markets in which guests and franchisees have shown tremendous interest in receiving BK Delivers. The company is looking to expand and would like its guests to have input on its direction. For those guests who don’t live in the Detroit area, that would like to know when BK Delivers comes to them, please visit BKDelivers.com and log your zip code to let the Burger King brand know where you live; then simply add your email address to get alerts once BK Delivers arrives in your area.
BK Delivers is currently available in Boston, New York, Miami, Tucson, Houston, Los Angeles, Chicago, San Francisco Bay Area, Las Vegas, Sacramento, greater Washington, D.C., Phoenix, Salt Lake City, Denver, Minneapolis and Spokane. It has shown wide scale traction since its inception, including the ability to attract and maintain loyal customers with an amazing loyalty program that offers up FREE sandwiches and exciting news about the BK Delivers program.
With a minimum food order of $10, guests can choose from a wide variety of long-time favorites, as well as the recently returned Angry Whopper sandwich and Chicken Parmesan sandwich. Of course, don’t forget the brand’s signature Whopper sandwich, as well as the Original Chicken Sandwich, shakes and real fruit smoothies. Orders can be placed during delivery operating hours of 11 a.m. until 10 p.m. Delivery must be to a physical address that falls within a delivery zone of a participating restaurant. Delivery times and prices vary by location.
