Burger King Worldwide, Inc. today announced the sale of its Canadian subsidiary Burger King Restaurants of Canada, including 94 company-owned Burger King restaurants in the Canada market to Redberry Investments Corp., which is privately owned and operated by three shareholders, Robert Laverdure, Andreas Kragaris and Christian LeBrun. Through its ownership of BKRC, Redberry is now the brand’s master franchisee in Canada.
“We believe there is tremendous opportunity to grow the Burger King brand in Canada,” said Steve Wiborg, chairman of North America, Burger King Worldwide, Inc. “I look forward to working with our master franchisee as they help expand our footprint across the country by delivering superior products and a positive guest experience in an inviting dining environment.”
Andreas Kragaris, an owner of Redberry said, “We are very excited to increase our portfolio with the Burger King brand. With new brand initiatives, including new product lines, we look forward to playing a key role in the ongoing success of the brand in the region.”
As part of the agreement, Redberry will implement a new restaurant opening program and an aggressive restaurant remodel strategy, which includes reimaging its restaurants to the company‘s global 20/20 design in the next three years.
