Buzztime (NYSE MKT: NTN), a leader in omni-channel advertising, interactive entertainment, and innovative dining technology for bars and restaurants in North America, is working with Fandango, the nation’s leading digital destination for all things movies, on a unique interactive promotion designed to reward trivia-playing movie fans. The promo aims to drive repeat visits to the over 2,500 hospitality venue partners, such as bars and restaurants, equipped with Buzztime’s digital entertainment platform.
The Fandango Cinema Trivia promotion will reward players with a pair of free Fandango movie tickets when they play a special Fandango-branded movie trivia game in a Buzztime-equipped venue at least two times in any 30-day period between May 2 and June 20, 2016. The game will be held from 5:00 – 5:30 pm PST on Mondays during the promotional period in every Buzztime location. Fandango game promos will be featured on dedicated Buzztime digital out-of-home (DooH) screens positioned throughout the venues and on Buzztime tablets. Players only need to participate in the movie trivia game and do not need to win or reach any particular score to earn the Fandango movie tickets.
“Buzztime is leveraging our interactive digital entertainment network to provide a turnkey promotion that is a real win-win for all parties involved,” states Erik Evans, vice president of enterprise enablement of Buzztime. “While players are rewarded with free movie tickets and a fun, interactive trivia experience, Fandango will enjoy great brand exposure and Buzztime locations will score a boost in repeat traffic.”
Buzztime is handling all of the technical and back-end components of the promotion for its venue partners. The company will reach out to its extensive database of Buzztime players to generate awareness and interest in visiting these Buzztime-equipped venues to participate in the promo. Teaser ads ran in these locations from mid-April through the start of the promotion on May 2. Participants who meet the requirements will receive instructions on how to receive and redeem their Fandango movie tickets after competing in the trivia contest for a 2nd time within the 30-day promotional period.
“Buzztime is providing a terrific opportunity for Fandango to engage with families and friends at U.S. restaurants across the country with a fun, interactive game promotion that celebrates movies and promotes moviegoing at the start of an exciting summer movie season,” said Jason Davis, Vice President and General Manager, Fandango Rewards.
Other recent interactive marketing integrations by Buzztime include working with brands such as Miller/Coors, Sony Pictures, Lyft, and Dr Pepper.
Buzztime (NYSE MKT: NTN) delivers interactive entertainment and innovative dining technology to bars and restaurants in North America. Venues license Buzztime’s customizable solution to differentiate themselves via competitive fun by offering guests trivia, card, sports and arcade games, nationwide competitions, personalized menus and self-service dining features. Buzztime’s platform improves operating efficiencies, creates connections among the players and venues, and amplifies guests’ positive experiences. Founded in 1984, Buzztime has accumulated over 9 million player registrations and over 115 million games were played in 2015 alone. For more information, please visit http://www.buzztime.com or follow on Facebook or Twitter @buzztime.
Fandango is the ultimate digital network for all things movies, serving consumers with best-in-class movie information, ticketing to more than 27,000 screens, movie trailers and original video content for movie discovery, and home entertainment. Its portfolio reaches more than 63 million unique visitors per month, according to comScore, with over 100 million app downloads, and includes popular movie properties Flixster, Rotten Tomatoes and the Tomatometer rating, and Fandango Movieclips, the No. 1 movie trailers and content channel on YouTube. Its new premium on demand video service, FandangoNOW offers new release and catalog movies and next-day TV shows on a wide variety of connected, over-the-top (OTT) and mobile devices. Also part of the Fandango family is Brazil’s leading online ticketer, Ingresso.com. Movie fans can find Fandango on Facebook at www.facebook.com/fandango, Twitter @Fandango, and many other social platforms.
