Fast Casual Brand Plans Aggressive Expansion in Baton Rouge
Captain D’s, the leading national fast casual seafood restaurant, announced today it is seeking entrepreneurs in Louisiana to open 10-15 restaurants in the greater Baton Rouge area. The company has seven Captain D’s restaurants located throughout the state, and is focusing its current expansion efforts on the Ascension, East Baton Rouge, Livingston, St. Mary and West Baton Rouge parishes.
As part of Captain D’s expansion plan this announcement comes on the heels of unprecedented growth for the brand in 2014. Captain D’s closed the year by reporting a 4.1 percent system-wide same-store sales increase, marking the company’s fourth consecutive year of same-store sales growth. Captain D’s attributes the company’s success to its ongoing menu innovation and new restaurant design, which exudes a vibrant coastal atmosphere and enhances the Captain D’s experience.
Those interested in developing Captain D’s restaurants in Louisiana are encouraged to contact Lori Osley, senior director of franchise development, to discuss opportunities.
“We are seeking qualified candidates in Baton Rouge, Lafayette and New Orleans to expand the brand’s presence in Louisiana,” said Lori Osley, senior director of franchise development for Captain D’s. “As a member of the D’s family, franchisees become part of a nationally recognized brand that has been in operation for 45 years, and just last year, we achieved phenomenal results that catapulted us to the half a billion in system-wide sales mark. We invite entrepreneurs interested in owning their own restaurant to learn more about franchising with Captain D’s.”
With 513 restaurants in 26 states, Captain D’s is the fast-casual seafood leader and number one seafood franchise in America ranked by average unit volume. In fact, new restaurants are averaging $1.6 million in sales. The new restaurant sales average is based on the five most recent openings during the past three years, 52 weeks of sales for two restaurants and annualized sales for three restaurants (ranging from 14 to 29 weeks of sales after opening) as of April 20, 2014. In 2014, the brand signed agreements to open over 35 new restaurants, opened its first new corporate location in a decade, and generated half a billion dollars in system-wide sales.
Additionally, Captain D’s recently unveiled a new design featuring a vibrant coastal atmosphere and upgraded the dining experience with washable plates and silverware. A revamped menu was also launched, featuring better-for-you, fire-grilled options like Tilapia, Surf and Turf, Wild Alaskan Salmon and Shrimp Skewers, made possible from the recent installation of the new grilling system, which is proprietary to Captain D’s and has flames from both the bottom and the top to ensure quality and quick grilling. With these efforts, Captain D’s has remained true to what it does best – serving high-quality seafood with warm hospitality at an affordable price.
Captain D’s is currently seeking single- and multi-unit operators to join in the brand’s rapid expansion in Louisiana. For more information about franchise opportunities, visit http://www.captaindsfranchising.com/louisiana/ or call 800-550-4877.
Headquartered in Nashville, Tenn., Captain D’s has 513 restaurants in 26 states, plus military bases around the world. Captain D’s is the nation’s leading fast casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for 45 years. Captain D’s serves a widely variety of seafood that includes freshly prepared entrees and the company’s signature hand-battered fish, which is cooked to order to ensure freshness. The restaurants also offer premium-quality, grilled fish, as well as shrimp, chicken, shrimp and beef kabobs, hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D’s favorite. For more information, please visit www.captainds.com.
