The gourmet cookie brand is opening its doors in Watertown this year as part of its plans to scale beyond New York City and strengthen its brand position within the growing gourmet cookie segment.
Chip City Cookies, the gourmet cookie brand that rotates its flavorful and sizable cookies every week, is coming to town in Watertown, Massachusetts. The brand will open its doors at 104 Bond Square Watertown, MA in Arsenal Yards this year, marking its first entry into the state.
The new Chip City location is the latest addition to the brand’s growing footprint as it plans to cross 40 open units by the end of 2023 and strengthen its position in the competitive cookie segment.
Born in Astoria, Queens in 2017, Chip City Cookies began as a hobby between childhood friends Peter Phillips and Theodore Gailas, as the duo challenged each other on who could make the best cookie. A small storefront, some equipment and a dream led the entrepreneurial team to open store one. Now, they’re taking on development in Massachusetts.
“We are thrilled to open our doors in Watertown,” said Phillips. “This opening is another incredible step forward for the brand and the business mission we have — to make communities smile through the quality of our products and to make our employees feel purpose in their communities.”
Today, Chip City now has 18 locations across the New York City boroughs of Manhattan, Brooklyn, Queens and Long Island, as well as in New Jersey. In 2023, the brand also has plans to enter new East Coast markets, including Maryland, Connecticut, Florida and Washington D.C.
The brand rotates more than forty unique flavors every year, such as Peanut Butter & Jelly, the Everything Cookie, Oatmeal Apple Pie, Blueberry Cheesecake, S’Mores, Lemon Berry, the Cannoli Cookie and more. Each week, the menu changes to offer classic flavors and seasonal varieties.
In 2022, Chip City received a $10 million investment from Enlightened Hospitality Investments (EHI), the growth equity fund associated with Danny Meyer’s Union Square Hospitality Group (USHG). The investment will be used to support the brand’s multi-state expansion and growth of its direct-to-consumer business, bolstered by its ship-anywhere partnership with Uber Eats.
Chip City was born in Astoria, Queens in July of 2017 as a hobby between two childhood friends who sought to recreate the simple taste of their childhood. What began as a fun challenge to see who could create the best cookie turned into the Chip City we know and love today. The brand currently has more than 15 locations across Manhattan, Brooklyn, Queens, Long Island and New Jersey, with plans to enter into new markets, including Miami, Boston and Washington, D.C. Learn more at www.chipcitycookies.com.
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