The gourmet cookie brand is opening its doors in Newark on January 24th to scale beyond New York City and strengthen its brand position within the growing gourmet cookie segment.
Chip City Cookies, the gourmet cookie brand that rotates its delicious and sizable cookies every week, is opening a new location in Newark, New Jersey, on January 24th. This will be the brand’s first location in New Jersey with additional openings scheduled for February in Ridgewood and Hoboken.
The new Chip City location, located at One Gateway Center, Suite C111 in Newark, New Jersey, is the latest addition to the brand’s growing footprint as it plans to cross 40 open units by the end of 2023 and strengthen its position in the competitive cookie segment.
Chip City now has 15 locations in Manhattan, Brooklyn, Queens and Long Island, with Newark marking the brand’s first move into New Jersey. It will be followed by locations in Ridgewood and Hoboken, which will both open in February.
“We are thrilled to open our doors in Newark,” said Chip City founder and CEO Peter Phillips. “This opening is another incredible step forward for the brand and the business mission we have — to make communities smile through the quality of our products and to make our employees feel purpose in their communities.”
Born in Astoria, Queens, in 2017, Chip City Cookies began as a hobby between childhood friends Phillips and Theodore Gailas, as the duo challenged each other on who could make the best cookie. A small storefront, some equipment, and a dream led the entrepreneurial team to listen to that feedback and open their first store. In addition to New Jersey, Chip City also has plans to enter new markets, such as Florida.
The brand rotates more than forty unique flavors every year, such as Peanut Butter & Jelly, the Everything Cookie, Oatmeal Apple Pie, Blueberry Cheesecake, S’Mores, Lemon Berry, the Cannoli Cookie and more. Each week, the menu changes to offer classic flavors and seasonal varieties.
In 2022, Chip City received a $10 million investment from Enlightened Hospitality Investments (EHI), the growth equity fund associated with Danny Meyer’s Union Square Hospitality Group (USHG). The investment will be used to support the brand’s multi-state expansion and growth of its direct-to-consumer business, bolstered by its ship-anywhere partnership with Uber Eats.
Learn more at www.chipcitycookies.com.
