DFW’s 6th café is part of 18-store deal with Rouse Properties
Collin Creek Mall just got a little sweeter, and a whole lot more irresistible.
Nestlé Toll House Café by Chip celebrated the opening of its first location in Plano on Saturday, February 1st, when a new showcase kiosk began serving up mouthwatering chocolate chip cookies, premium Milano coffee and a wide array of delectable treats. The café, located in the center court of Collin Creek Mall, is the second of 18 new cafés set to open under a long-term master lease agreement signed in October 2013 with Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of regional enclosed malls.
Local franchisee Venkata Kanyaboyina is so excited about his new café, he’s already signed an agreement to open a second Nestle Toll House Café at Town East Mall in Mesquite, TX.
“Let’s face it, there aren’t many things in life more enjoyable than a warm, freshly baked Nestle Toll House cookie,” asked Kanyaboyina. “If the aroma doesn’t hook you, your first bite will. And when you pair it with a cup of hot and delicious premium coffee, it’s like going on a mini-vacation. That brief, indulgent escape is what we want to deliver to the shoppers here at Collin Creek Mall, along with our crepes, Panini sandwiches and other tasty treats.”
The new café is just the second in the country to feature Nestle Toll House Café’s enhanced kiosk concept, including soft seating, digital menus displayed on eight LED screens and an upgraded design that showcases the brand’s distinctive product offerings in a more efficient and attractive manner.
“Every new café opening is exciting, but Collin Creek is extra special because it’s one of the first to open under our alliance with Rouse Properties,” said Shawnon Bellah, Senior Vice President of International Operations for Nestle Toll House Cafe. “Our brand is growing rapidly, but strategically, here in the United States as well as in Canada and overseas. Having a partner like Rouse that gives us entrée to the center courts of nearly 20 leading malls is a tremendous asset to our company.”
The premium dessert destination concept is built around the world’s most powerful food name – Nestlé. It’s a place to relax, bring back a flood of childhood memories and dare to explore the exciting confections baked fresh throughout the day. Along with its universally loved Nestlé Toll House cookies and cookie cakes, the café serves brownies, muffins, smoothies, Nescafé Milano premium coffee, Panini sandwiches and crepes for lunch.
The Plano location becomes the sixth Nestle Toll House Café in the Dallas/Fort Worth market, the 21st in Texas and the 115th systemwide.
A special Grand Opening celebration has been scheduled at the café for Saturday, February 15th.
Collin Creek Mall is located at 811 N. Central Expressway in the Dallas suburb of Plano, TX. Mall anchors include Sears, Macy’s and J.C. Penney.
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé brands. Crest Foods Inc., dba NestléToll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises 115 bakery cafes in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first Nestlé Toll House Café opened in 2000. The company has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years, through 2014.
For more information please visit www.nestlecafe.com.
Rouse is a publicly traded real estate investment trust headquartered in New York City and founded on a legacy of innovation and creativity. Among the country’s largest publicly traded regional mall owners, the Company’s geographically diverse portfolio spans the United States from coast to coast, and includes 32 malls in 19 states encompassing over 21.5 million square feet of space. For more information, visit www.rouseproperties.com.
