Popular Chicken Brand Will Start Off 2015 with a Complimentary Side of Good Luck
Cowboy Chicken, the popular twelve-unit Dallas-based fast casual wood-fire rotisserie chicken brand, announced it will be open at all twelve locations on Thursday, January 1st, 2015, New Year’s Day, and will offer a complimentary serving of black-eyed peas for good luck to each guest.
A staple in the Southern diet for over 300 years, the tradition of eating black-eyed peas for good luck is thought to date back to the Civil War. In November 1864, General William T. Sherman and his troops marched from the captured City of Atlanta towards the Port of Savannah. General Sherman ordered his troops to strip the land of all food, crops, and livestock and to destroy anything they could not carry away. Everything was destroyed, but the black-eyed pea supply was left completely intact. The troops didn’t know people ate black-eyed peas, because in the North, only cattle ate black-eyed peas. Since the North believed only cattle ate these peas and they had already either taken or eaten all of the cattle, they saw no need to destroy this crop. The pea crop saved Southerners from starvation, and became a symbol of hope to those in the South.
Black-eyed peas have long been associated with good luck. A dish of peas is a New Year’s tradition in most areas of the South, and is a long time tradition at Cowboy Chicken, thought to bring luck and prosperity for the New Year.
“Cowboy Chicken welcomes our guests for some of our famous black-eyed peas on New Year’s Day each year,” said Sean Kennedy, President, Cowboy Chicken. “Remember, black-eyed peas on New Year’s Day brings good luck for the entire year!”
We look forward to seeing you in 2015 for a free hearty serving of black-eyed peas filled with complimentary good luck at any Cowboy Chicken location on New Year’s Day.
For over 30 years, Cowboy Chicken has been cooking all natural chicken over a wood burning fire, and today guests enjoy the same delicious wood-fired rotisserie chicken along with seventeen different fresh homemade sides, including the now famous Twice-Baked “Potaters”., The menu also includes their award-winning Chicken Enchiladas and Homemade Peach Cobbler, which have both been on the menu since Cowboy’s inception, more than thirty years ago. Cowboy Chicken also features healthy and delicious fresh salads and sandwiches, grilled skinless chicken breast and nutritious sides such as baked Sweet Potato, Green Beans, and Campfire Veggies. Visit Cowboy Chicken at www.cowboychicken.com for more information or to order online.
Founded in Dallas, Texas in 1981, Cowboy Chicken is a fast casual restaurant chain specializing in real wood-fired rotisserie chicken. Cowboy Chicken is ranked among the Top Fast Casual Movers & Shakers of 2014 by FastCasual.com, a prestigious restaurant industry award, and was chosen number one, “Hot Restaurant Chain to Buy into Now”, in 2012 by Forbes magazine. Open for lunch and dinner for dine-in, take out, catering, online ordering, and delivery. Cowboy Chicken is continuing to grow through franchise opportunities. For more information please visit us at www.cowboychicken.com. Contact Kathy Davidson for franchising information @ kdavidson@cowboychicken.com, 678-485-8413.
