Multi-unit franchisee for the nation’s fastest-growing Indian fast casual concept identifies second of multiple locations slated for the Sacramento area
Curry Up Now, the nation’s largest and fastest-growing Indian fast casual concept popularly known for its innovative approach to Indian cuisine, has signed a lease for its second location in the Sacramento, California, area. The partner franchise group, GKDHG, Inc., has identified the ideal site for the second location of a multi-unit franchise deal signed in 2018.
“We were immediately drawn to Curry Up Now’s flavorful and approachable Indian cuisine and knew the concept would be welcomed by the Sacramento community,” said franchisee David Leuterio of the Sacramento franchise group. “The adaptability of the Curry Up Now concept helped us to identify our second location in Sacramento while continuing to thrive at our first location.”
“I have always been drawn to Sacramento,” said Akash Kapoor, Founder, CEO and Chief Troublemaker for Curry Up Now. “We opened our first location uptown just a few weeks before the pandemic hit and we’ve been able to sustain there. Now, with people coming back to work, we are even more bullish about the Sacramento market, and Elk Grove is an amazing second location. I’m excited that we will be serving some of our iconic signature cocktails from our Mortar & Pestle bar here, all without the need of a bartender or a full bar setup.”
The new storefront is located at 7470 Elk Grove Blvd. in The Ridge Shopping Center in Elk Grove, California. The 382,000-square-foot shopping center includes retail and restaurant businesses and is anchored by a Costco store. The new restaurant is slated to open by summer 2022.
Curry Up Now recently celebrated its 12th anniversary in September after launching as a popular Bay area food truck in 2009 and opened its first brick-and-mortar location two years later in San Mateo, California. The husband-and-wife co-founders, Akash and Rana Kapoor, have now expanded their empire to include several food trucks, 19 restaurants spanning coast to coast and several digital kitchen outposts nationwide. The successful establishment is known for its one-of-a-kind take on traditional Indian cuisine – from Tikka Masala Burritos, Sexy Fries, Naughty Naans to Deconstructed Samosas. Traditional favorites include Thali Platters, Kathi Rolls and Indian Street Foods that create the perfect spread for the whole family.
Curry Up Now just opened two new restaurants in the Bay Area, one inside Stanford University and the other at The City Center in San Ramon, California. The City Center location features the brand’s popular bar, Mortar & Pestle.
Curry Up Now’s ingredients are clean and sourced from local vendors whenever possible. The menu is designed to support vegetarian, vegan, gluten-free and Halal diets to accommodate all guests, no matter their dietary preferences. The vibrant colors and design aesthetic of the restaurant chain appropriately match the bold, authentic flavors of the Indian food.
As the chain continues expanding into major markets across the country, Curry Up Now is seeking experienced, multi-unit foodservice operators through its franchise development partner Fransmart. The craft cocktail bar Mortar & Pestle is also now available as a sister brand for interested franchisees.
“Curry Up Now continues to see explosive growth this year thanks to the flexibility and uniqueness of its concept,” said Dan Rowe, CEO, Fransmart. “Its adaptable operational and business model coupled with the involvement and direction provided by the franchisor makes it an excellent investment for franchisees.”
To learn more about Curry Up Now franchising opportunities, please visit www.fransmart.com/curry-up-now.
Curry Up Now was established in 2009 by husband-and-wife team Akash and Rana Kapoor, and ably supported by co-founder and now Senior VP of Operations, Amir Hosseini. The concept, which is known for its innovative spin on traditional Indian cuisine, has been recognized in publications such as Zagat: ‘5 Hottest Fast-Casual Chains,’ EATER SF: ‘SF’s Best Indian Restaurants,’ 7×7: ‘100 Things To Eat Before You Die,’ QSR: ‘The 40/40 List,’ Fast Casual: ‘Top 100 Movers & Shakers,’ Nation’s Restaurant News: ‘2018 Breakout Brand,’ and International Council of Shopping Centers: ‘Hot Food & Beverage Chain.’ Curry Up Now currently operates 19 brick-and-mortar locations, three food trucks and several digital kitchen outposts nationwide, and has both corporate and franchised units in development across California, New Jersey, Colorado, Utah, Georgia, Texas, and Indiana.
Fransmart is the global leader in franchise development, selling over 5,000 franchises worldwide and turning emerging restaurant concepts into national and global brands for 20 years. Company Founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries, QDOBA Mexican Grill, and The Halal Guys from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened thousands of restaurants globally. Fransmart and their partner brands are committed to franchise development growth. Follow Fransmart on Facebook, LinkedIn, Instagram, Twitter and YouTube. For more information, visit www.fransmart.com.
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