First Watch will open Friday in Round Rock
First Watch Restaurants, an award-winning breakfast, brunch and lunch concept, today announced it will open the doors to its second Austin-area restaurant this Friday, June 6, just a couple months after making its Austin debut. The new restaurant will open at 7 a.m. at 2701 Parker Rd., Suite 300, in Round Rock, in a space that formerly operated as The Egg & I. It will employ about 25 people.
Customers of the restaurant will be among the first to sample the eatery’s innovative menu, including popular dishes like Quinoa Power Bowls, Avocado Toast and Lemon Ricotta Pancakes and options from the Fresh Juice Bar, which are juiced in-house daily using high quality fruits and vegetables.
“The foodie community in Austin is influential and very vocal, and we are humbled that First Watch has been welcomed by the people here with such open arms,” said Chris Tomasso, president of First Watch. “Opening another restaurant in the area within just a few months is a thrilling opportunity, and we can’t wait to introduce our creative breakfast, brunch and lunch menu to Round Rock.”
First Watch’s curated menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. The new restaurant in Round Rock will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings. The new First Watch will also serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.
The award-winning café opened its first Texas restaurants in 2016 and currently operates locations in Austin, Dallas, Fort Worth, College Station and Houston. The new First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.
For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named the 2016 top Family Dining restaurant by Consumer Reports, a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 95 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.
