69 cents, 89 cents and $1 price points reinforce the brand’s category-leading value offerings
While it may take up to three dollars to purchase a value menu item at some fast food restaurants, Del Taco Restaurants, Inc. (NASDAQ:TACO), the nation’s second leading Mexican quick service restaurant,* invites guests to satisfy their cravings with its revamped Buck and Under Menu. Beginning December 28, Del Taco’s Buck and Under Menu will now feature an even larger assortment of craveable items priced at just 69 cents, 89 cents and $1.**
“Unlike other fast food value menus that start at $1 or higher, we offer more than 15 freshly-prepared items for a buck or less** across breakfast, lunch, dinner and late night,” said Barry Westrum, Del Taco’s Chief Marketing Officer.
In contrast to so many other brands’ value menus and boxed meals, which frequently discount or combine existing items, Del Taco continues to innovate by introducing new products with bold flavor profiles created specifically for the value menu, such as the Salsa Chicken Taco, available nationwide beginning December 28. Priced at just one dollar,** the Salsa Chicken Taco is crafted with fresh grilled chicken, roasted chile salsa, crisp lettuce and fresh-diced tomatoes, wrapped in a warm flour tortilla. In addition, freshness on the revamped Buck and Under Menu is not limited to those items that cost $1 either. The Mini Cheddar Quesadilla, which costs just 69 cents,** is made with hand-grated cheddar cheese folded into a flour tortilla, then flat-grilled to perfection.
“In a world of $1, $2 and $3 menus, you won’t be able to find a better deal than at Del Taco,” Westrum adds. “Whether you’re craving one of our new offerings, or an existing guest-loved Buck and Under Menu item, like our 89 cent** Jacked Up Value Bean, Rice & Cheese Burrito, you’ll never have to choose between quality and value at Del Taco.”
*By number of units
**Price and participation may vary by location. Restrictions may apply.
