The Restaurant’s Buck & Under Menu Leads the Competition in Value
The nation’s leading consumer review magazine named Del Taco as having the “Best Value for Your Money” in its annual survey on “America’s Best Fast Food (and the Worst).” The results appeared in the August 2014 issue of Consumer Reports and were based on opinions of 96,000 diners nationwide who had meals at 65 restaurant chains.
The findings also revealed that Americans are spending more money than ever on dining out, but are demanding more value, higher-quality, and greater variety when it comes to their fast food choices.
“With more value choices than ever before, it is a great accomplishment for our brand to be recognized by diners nationwide as offering more ‘bang for the buck,'” said John Cappasola, chief brand officer, Del Taco LLC. “We are committed to maintaining our leadership position in this space by providing our guests with what they want, a wide variety of fresh, great tasting food at an unbeatable value, and the Buck & Under Menu delivers on that promise.”
No other restaurant in the category gives customers more for less, and at Del Taco the Buck & Under Menu items start at just $0.50. From Mini Quesadillas, made with freshly-grated cheddar cheese to CrunchTada Tostadas, half-pound Bean & Cheese Burritos and Double Beef Classic Tacos, guests can choose from a variety of menu items. In addition, the Buck & Under Menu includes refreshing drinks including Strawberry Lemonade made with real strawberries and Fresh Brewed Iced Tea, all for $1 or less.
Guests can also choose from a wide variety of breakfast items on the Buck & Under at Breakfast Menu, including Breakfast Tacos, Hashbrown Sticks and Iced Coffee. Price and participation may vary by location.
It is this same freshness and value proposition that defines the Del Taco brand, which for more than 50 years has built a reputation for providing delicious Mexican and American favorites. Del Taco continues to raise the bar in the quick service space with product innovations and focus on using fresh ingredients, including cheddar cheese grated daily from 40-pound blocks, lard-free beans slow-cooked from scratch every three hours, handmade pico de gallo salsa chopped daily using fresh onions, tomatoes and cilantro, and marinated chicken grilled in the restaurant.
2014 marks Del Taco’s 50th anniversary. At Del Taco, all menu items taste better because they are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. The menu includes classic Mexican dishes such as tacos, burritos, quesadillas and nachos as well as American favorites including hamburgers, crinkle-cut fries and shakes. In 2013, Del Taco announced a rebranding effort and the “UnFreshing Believable” advertising campaign to communicate the lengths the company goes to in order to deliver quality, made-to-order menu items created with freshly-prepared ingredients. Del Taco also serves breakfast featuring a full line of breakfast burritos. Del Taco has 547 restaurants in 17 states serving more than three million guests each week. Consumers can receive coupons for free food by “liking” Del Taco on Facebook at www.facebook.com/deltaco or joining our Raving Fan eClub at www.DelTaco.com/RavingFan. For more information, please visit www.deltaco.com.
