Denny’s discount meal promotion for AARP members has achieved a record-breaking milestone after engaging more than 15 million AARP members since launching in 2010, demonstrating the importance and powerful influence of the boomer demographic.
Denny’s commitment to the 50+ audience, which accounts for more than 45 percent of the restaurant chain’s guests, has been strengthened by its three-year relationship with AARP which offers AARP members exclusive dining benefits at Denny’s restaurants nationwide. Members age 50+ who show their AARP membership card any day of the week between 4 and 10 p.m. are eligible to receive 20 percent off their entire check. Members and their guests can also purchase a cup of coffee for one dollar per person, 24 hours a day, 365 days a year.
“The boomer demographic is extremely loyal to Denny’s and we strive to understand what is important to them as they move into a new stage of their life,” said John Dillon, vice president of marketing and product development for Denny’s. “Many are becoming grandparents at a later age and even starting new careers, so we want to ensure that we are accommodating them and the next generation of consumers by offering the value and variety they have come to expect from Denny’s.”
“Denny’s was AARP’s first restaurant discount provider and is a great example of a brand that understands its customers and knows how to bring value to key demographics,” said Angela Jones, senior vice president AARP Services Inc., AARP’s wholly owned for-profit subsidiary. “Engaging more than 15 million of our members demonstrates that Denny’s offer is highly relevant to AARP members.”
In addition to their offering for AARP members, Denny’s has a dedicated menu for guests over 55 featuring an extensive offering of the brand’s most popular breakfast, lunch and dinner entrées, all offered at a competitive price. Fit Fare® options, including egg whites, chicken sausage and hearty wheat pancakes are also available for substitution at no extra cost to meet the nutritional needs of Denny’s older guests.
