The world’s largest barbecue brand expands their international footprint with multi-unit Mexico deal
Dickey’s Barbecue Pit is thrilled to be heading South with a multi-store development deal in Mexico.
The historical barbecue brand can’t wait to introduce their Legit. Texas. Barbecue. to the beautiful city of Oaxaca de Juarez. Dickeys has partnered with local entrepreneur and Owner/Operator Jonathan Roasas Blanco for a multi-unit deal that will certainly turn Dickey’s into a popular meal destination, as well as a household name south of the border. The first store is expected to open its doors in the summer of 2024.
“I’m very happy to bring Dickey’s Texas-style barbecue to one of the most beautiful cities in Mexico, Oaxaca de Juarez,” said Owner/Operator Jonathan Roasas Blanco. “I enjoy creating and experiencing things for the first time, and this introduction to Mexico for the 83-year-old American brand will be welcomed by the gastronomical capital of Mexico. Oxaca is full of great food, customs, folklore, and people who enjoy good food and drink. I’m passionate for this food, this brand, this region, and look forward to this partnership.”
Dickey’s Barbecue Pit continues to move Texas-style barbecue into the international market. In addition to the new expansion into Mexico, and the recent deal in the United Kingdom, Dickey’s can also be found across Canada, in Botswana, Brazil, Egypt, Japan, Pakistan, Singapore and the United Arab Emirates.
“Sr. Blanco is full of life and understands how special Oaxaca is,” said Jim Perkins, EVP Dickey’s International Development. “It’s laced with cobblestone streets, colorful Mexican Banderas, and a wonderful mixed population of locals and visitors. I look forward to working with Jonathan and the smell of late-night Brisket in Mexico.”
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Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue. At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickeys proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with ‘No B.S. (Bad Stuff)’ included. Dickey’s Barbecue has 550 locations across the United States and eight other countries.
Dickey’s was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 Franchise by Entrepreneur and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey’s Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit Dickeys.com.
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