For Dickey’s Barbecue Restaurants, Inc. the holiday season is off to a great start. The nation’s largest barbecue brand achieved one-day sales of over one million dollars the day before Thanksgiving. In addition, sales exceeded a 50.1% increase year over year for the week of Thanksgiving with over 19,000 holiday turkeys and hams sold system wide.
“The response to our holiday meal offerings has completely exceeded our expectations – this is an exciting milestone for our 72-year old company,” said Roland Dickey, Jr. President and CEO of Dickey’s Barbecue Restaurants, Inc.
This year, Dickey’s Barbecue offered smoked and Cajun fried turkeys, whole beef briskets, spiral cut and barbecue honey hams. Complete holiday meals were also available and included traditional cornbread dressing, gravy, baked potato casserole, green beans along with 12 buttery rolls. Holiday proteins sold out in many locations.
“With the economy finally showing signs of stability, consumers were looking for quality and affordable holiday meal options and we delivered,” said Dickey. “We’re now gearing up for round two of holiday sales.”
Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 72 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 350 locations in 43 states and holds the title of the world’s largest barbecue franchise. This year both Technomic and Nation’s Restaurant News named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit Dickey’s or for barbecue franchise opportunities call (866) 340-6188.
