Ribs are the backbone of any barbecue restaurant and the best ribs are messy. Dickey’s Barbecue thinks that’s a great social media campaign to let customers show their saucier sides. Extra napkins may be needed, but #DickeysAllOverYourFace is a campaign to encourage customers to fully enjoy their barbecue, especially Dickey’s fall-off-the-bone Ribs.
“There is nothing serious about eating barbecue,” said Joette Young, Director of Marketing and Sales for Dickey’s Barbecue Restaurants, Inc. “We want to encourage our customers to enjoy their barbecue, even if it means getting a little messy.”
#DickeysAllOverYourFace is a 6 week campaign that will feature a series of short videos exploring the rib ticklin’ side of Dickey’s. Videos will be posted weekly through Dickey’s blog, Facebook and YouTube. Dickey’s encourages viewers to watch, share and comment. The videos are to inspire Dickey’s customers to not just share a rib, but a share moment.
Dickey’s fall-off-the-bone Pork Ribs are slow smoked in each restaurant daily. The campaign kicks off with a video series beginning Monday, July 29. Dickey’s will also launch their new whole meat options the same day. Customers are encouraged to post photos enjoying Dickey’s Ribs on Facebook. From those messy-faced photos, Dickey’s will choose a winner August 30. The winner will be featured as the cover photo on the Dickey’s Facebook Page and website for a day plus they will win a free rack of ribs.
“Customers really love our ribs,” said Young. “It’s always fun to watch someone eat them and try to keep their faces clean.”
Dickey’s Barbecue was founded by Travis Dickey in 1941. More than 70 years later, the family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday.
Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 71 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 300 locations in 40 states and holds the title of the world’s largest barbecue franchise. This year Technomic named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit Dickey’s or for barbecue franchise opportunities call (866) 340-6188.
