Dickey’s Barbecue Restaurants announced they are introducing new layered natural wood interior schemes and enhanced menu boards at all new restaurants. In addition, existing restaurants will be gradually making the shift to the clean lines and rustic wood update.
“For three generations, my family has held a deep-rooted passion for great barbecue and as our brand evolves it’s important to convey that message visually,” said Roland Dickey, Jr., President and Chief Executive Officer for Dickey’s Barbecue Restaurants, Inc. “The craftsman style with the rough-hewn wood and metal combination really sets the vibe for an overall enhanced dining experience.”
Dickey’s new interior design features a timeless worn feel with reclaimed wood plank walls, corrugated metal detail and bold graphic canvas prints. The enhanced menu boards are designed to improve the customer experience through high definition food photography and menu descriptions. The boards also feature Dickey’s new whole meat options that are now available nationwide.
“Dickey’s has a rich history and we continually strive to offer exciting new ways to keep our brand energized,” said Dickey. “From the rustic design of our restaurants, the wood fire smell from the smoker to the tunes playing in the background – it all sets the tone for the next generation of Dickey’s Barbecue Restaurants.”
Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 72 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 300 locations in 40 states and holds the title of the world’s largest barbecue franchise. This year both Technomic and Nation’s Restaurant News named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit Dickey’s or for barbecue franchise opportunities call (866) 340-6188.
