New Workshop for Restaurant and Retail Operators –The Local Store Marketing Diet – “Improve Your Bottom-line. Not Your Waistline” is a 52 Week Plan for Driving Sales
Duke Marketing LLC, a full service marketing communications firm specializing with multi-location and franchise companies, celebrating 25 years in business, announced the introduction of “The LSM Diet, Improve your Bottom-line, not your Waistline,” a new workshop to enhance the company’s educational program, LSM-U™, Local Store Marketing University. LSM-U is offered as a training and workshop session at industry conventions and multi-location brand conferences, and was devised to enhance a restaurant marketer’s ability to understand, create and implement local store marketing strategies to increase sales and awareness. Now, LSM-U includes the companion workshop for participants to create a 52 week plan and, follow their own LSM Diet.
Following the success of Four Star Restaurant Marketing Cookbook – Recipes for Restaurateurs, written as a resource by Duke Marketing’s chief executive, Linda Duke, and published in 2008, operators asked for an educational program to use with the book. “That’s when we developed LSM-U, Local Store Marketing University, and in 2011, the program was offered as an educational series across the country at several state restaurant association conventions raising funds for their educational foundations,” says Duke. Now, LSM-U is offered as an educational seminar along with The LSM Diet workshop to enhance the take-aways for attendees.
LSM is an acronym used in the retail and hospitality industries for Local Store Marketing, which is a specific plan targeted at potential customers within the three to five-mile radius around a store location. The LSM Diet offers restaurant and retail operators a workshop to learn how to generate more sales through the use of local store marketing tactics in a 52 week program similar to following a diet.
“Local Store Marketing is very similar to a Diet,” says Linda Duke. “There is no ‘magic pill’ and success definitely doesn’t happen overnight.” The LSM Diet provides attendee participants with guidelines and recommendations to generate awareness, increase trial and sales, by following their own 9-12 month marketing plan.
The LSM Diet has proven successful by many restaurant operators who have followed the program. “We used several restaurant brands as case studies to prove the LSM Diet works, and now use them for training,” said Duke. Red Boy Pizza, a seven unit, 30 year old San Francisco Bay Area brand, was one of the case studies. “We followed the LSM Diet and recipes in Duke’s Marketing Cookbook, and after just three months of implementing our first promotion, we saw our average unit volume increase,” says Joseph Radwan, president of Red Boy Pizza.
“Local Store Marketing success doesn’t happen unless you make a commitment to change behaviors and habits just like a diet,” Duke professes. The LSM Diet follows a 9-12 month marketing plan with local store marketing tactics used in conjunction with a variety of communications vehicles to make the most impact with very little money. The LSM Diet focuses on what the author terms “ROI or Return on Involvement.” “The LSM Diet is a philosophy for operators to understand the importance of local store marketing and how it can provide “ROI-Return on Involvement”, says Duke. “Operators need to get out and get involved with the community. Business success is earned, not given, in today’s economy,” she continued.
“Just like a diet, the LSM Diet requires and investment of time and effort,” says Duke. In order to lose weight, exercise is recommended along with resistance training, aerobic activity and just moving. The LSM Diet recommends operators create a plan and schedule time to get out of their four walls and meet the community, get involved with schools and area nonprofits. “Getting out of the four walls and getting involved takes time and effort, and is a necessary part of the LSM Diet.” For all the time and effort spent, the operator will see the “return” on involvement in the form of guest loyalty, frequency and sales success,” says Duke.
The LSM Diet can be used by any restaurant or retail operator Duke claims. “For every operator the LSM Diet is going to be different. A store may be near schools and hospitals or maybe a location is in a business park and needs to focus on catering, how each of these operators gets involved with their local area, are different diets or LSM programs,” says Duke. “The LSM Diet can be implemented anytime,” she continued. “Whether you start in January or July, just start! Just like a diet, by following the LSM Diet program and working towards a goal of consistency, momentum as well as sales, will be the reward.”
For booking LSM-U at your next event, pricing and more information please email: info@dukemarketing.com
Call: 415-492-4534
The LSM Diet: “Improve your Bottom-line, not your Waistline”, is a companion workshop to the educational program LSM-U, and offers restaurant and retail operators a workshop to learn how to generate more sales through the use of local store marketing tactics and create their own 52 week program, similar to following a diet. For pricing, booking or more information about The Local Store Marketing Diet, please email: info@dukemarketing.com call 415-492-4534 or visit: www.lsmdiet.com
LSM-U, Local Store Marketing University, is an educational program devised to enhance operator-marketers’ ability to understand, create and implement local store marketing strategies to increase sales and awareness in their 3-5 mile radius. Created in 2011, LSM-U is offered as an educational seminar along with The LSM Diet workshop, for restaurateurs and retail brands. For pricing, booking or more information about LSM-U please email: info@dukemarketing.com call 415-492-4534 or visit: www.lsm-u.com Follow us on Facebook.
“Four Star Restaurant Marketing Cookbook—Recipes for Restaurateurs”, published by Duke Marketing Publishing in 2008 and written by Linda Duke, one of the restaurant and franchise industry’s foremost marketing experts. “Recipes for Restaurateurs” provides restaurant owners and operators with proven marketing tactics in a reader-friendly format with over 250 photos and real restaurant case studies. This recipe format cookbook includes 100 field tested tips, tools and tactics of successful marketing recipes, ingredients needed, and directions with a tactical guide to generate trial of new guests, build frequency and loyalty of existing guests, increase awareness, check averages and sales for any restaurant. For more information please visit: www.marketing-cookbook.com Blog: www.marketing-cookbook.blogspot.com
Duke Marketing, LLC, established in 1989 and celebrating 25 years in business, is a California-based full service marketing communications agency specializing with multi-location and franchise organizations. Duke Marketing combines a full range of services, including: thought-leadership, local store marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development, advertising and media buying with on-target strategies, fresh ideas and creative concepts to offer complete solutions. www.dukemarketing.com and friend us on Facebook.
Duke Marketing Publishing, a subsidiary of Duke Marketing, LLC, publishes a quarterly online restaurant industry resource, Restaurant Marketing Magazine, the nationally acclaimed” Four Star Restaurant Marketing Cookbook—Recipes for Restaurateurs” www.marketing-cookbook.com, a blog at www.marketing-cookbook.blogspot.com and produces LSM-U educational series www.lsm-u.com and The LSM Diet workshop www.lsm-u.com For more information contact Duke Marketing at 415-492-4534 or email info@dukemarketing.com.
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