Continuing to set a new bar in convenient, healthy dining, Canadian quick-serve franchise Extreme Pita announces the opening of its newest restaurant at Crossroads Shopping Center at 4555 Hopyard Road Suite C07 in Pleasanton, California. The new restaurant will open on July 11, 2012. “After years of tremendous success in North America, we’re proud to have successfully opened our ninth location in the state of California. We are extremely excited to bring our fresh and healthy pitas to California,” said Ray Zandi, Brand Vice President of Extreme Pita U.S.A. “Pleasanton represents our 33rd location in the United States and the interest in the concept over the past year has been tremendous,” he added.
Positioned in a niche between monster fast food outlets and fast casual dining environments, Extreme Pita offers consumers convenience and value with its large selection of fresh and nutritious pita sandwiches. Featuring a “no rules” menu that customizes every rolled pita to suit the individual tastes of its health conscious customers, Extreme Pita serves all pitas fresh or sautéed in water, not oil, right in front of the guest. Sandwich options range from grilled chicken, souvlaki and Thai beef, to fresh market vegetables and falafel, among others. In addition, Extreme Pita also offers a fantastic kids menu, which features four kid friendly styles such as BBQ4U, Sweet Chicken Little and Fee Fi FO Hummus!
“Extreme Pita has always stood for inspired healthy eating,” said Zandi. “We pride ourselves in the ability to offer Californians with good quality, healthy food choices. Maintaining good health should be a top priority for everyone. In fact, we proudly display all key product nutritionals in our restaurants and on our take-out menus, not to mention calories right on our main menu board.” Extreme Pita has posted nutritional information on their menu for over 10 years, before the state of California mandated the inclusion of nutrition on menus.
To celebrate the grand opening on August 3rd and August 4th, the Pleasanton restaurant will be offering half price pitas on both days.
Extreme Pita, part of the Extreme Brandz family of quick service restaurants, is committed to creating the freshest and healthiest pitas for its guests. Co-founded by brothers Alex and Mark Rechichi, the first location was opened in Waterloo, Canada in 1997. Today there are over 265 locations across North America. In addition to ranking in Entrepreneur magazine’s list of top restaurant franchises in 2011, Extreme Brandz won the 2011 Company of the Year Pinnacle Award. For more information, visit http://www.extremepita.com.
