Robert Maynard, CEO and founder of the 25-plus-unit better-breakfast franchise, says the brand expects 10–12 new franchise deals in the states of North Carolina, South Carolina, Tennessee, Virginia and Florida.
As 2022 gets into swing, Famous Toastery, the 25-plus unit better breakfast, brunch and lunch franchise, is well on its way to reaching its goal of 50 units by 2024. The brand’s CEO and founder Robert Maynard, says the brand is on track to close 10–12 new franchise deals in 2022. Five to seven of those deals will be in North Carolina, and the rest in South Carolina, Tennessee, Virginia and Florida.
Key to that growth, says Maynard, is Famous Toastery’s commitment to its famous food and service.
“We’ve stayed true to our mission, guaranteeing that our food is fresh and made in-house every single day,” said Maynard. “We don’t just use the word ‘fresh’ and have frozen tomato soup come in, or have nitrate-filled turkey come in. We roast our own turkey. We make our own soup. We make our own salad dressings. We make every omelet in a pan. We get top-of-the-line items. We don’t cut corners on food. That’s the big differentiator between us and our competitors.”
The franchise’s transparency with prospective investors is another critical factor in it’s growth, Maynard says. Interested franchisees are invited to observe the ins and outs of the operations at any store or the corporate headquarters.
“We put our money where our mouth is, meaning, we don’t say one thing and then do another,” Maynard said. “We actually do what we say we’re going to do, and that’s what we’ve always been known for.”
Maynard notes that this year’s addition of Michael Mabry to the team as president has bolstered franchisee support as the brand continues to grow. The franchise is also bolstering its franchise support by dedicating a team a member who will be working directly with franchisees directly as they open and grow.
“This role will be dedicated strictly to the franchisees, both existing and new ones that are opening,” said Maynard. “They’ll have much more dedicated, goal-oriented and driven support.”
Mabry says the brand’s plans to expand throughout the Carolinas will ensure that new franchisees receive their famous support as they launch.
“The Carolinas and a few adjoining states will have that base of consumers that recognize the brand. After all, we are famous in North Carolina. And one of the things that we feel is important is to become famous in our current markets before we start to expand into new ones,” Mabry said. “Quite frankly, the amount of guests that come in from other towns and express interest in opening the franchise in their home markets is exciting. We’re really just listening to what our fans are telling us, looking at the demand and making the strategic decisions along the way.”
As the brand continues to expand throughout North Carolina and the southeast region, Maynard says maintaining quality in both restaurant offerings and franchisee support comes down to executing on the existing model.
“It’s all about execution,” said Maynard. “We have the choice to muddle our system down with subpar service and food and make a little more money, but then we wouldn’t be able to call ourselves the ‘better breakfast’ franchise. Anything can be systematized; franchising is all about making things easier and faster in different aspects. The concept Famous Toastery chose was not to change how we source our food and how we prepare that fresh, made-to-order style that is so loved. That’s staying in our core model. It’s what makes us who we are; it’s not, it’s not rocket science. It’s just execution.”
Learn more about franchising here: https://1851franchise.com/famoustoastery.
Charlotte, North Carolina-based Famous Toastery began in 2005 in a small house-turned-restaurant where best friends Brian Burchill and Robert Maynard opened their first breakfast spot. Never compromising fresh ingredients or friendly service, Famous Toastery evolved into a franchise system in 2013 and now has over 25 locations. In 2020 and 2019, Famous Toastery placed on Restaurant Business’ The Future 50, featuring the fastest-growing small chains. Famous Toastery was ranked No. 9 in the Full-Service Restaurants category of Entrepreneur Magazine’s Top Food Franchises of 2019 and on Entrepreneur Magazine’s Franchise 500 Rankings in 2019. In 2018, Famous Toastery received recognition by CNBC as a top franchise to buy, FSR Magazine as one of the Top 14 restaurant chains ready for lift-off, Inc. 5000’s list of the fastest growing companies and Franchise Times’ Top 200+ franchise opportunities. For more information about Famous Toastery, visit http://www.famoustoastery.com.
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