America’s largest premium QSR Italian chain sees two-year sales comparisons up 27.6% and traffic up 14%
Fueled by its unwavering commitment to serving the highest quality Italian dishes at an unmatched value, delivering a compelling rewards program and offering the latest in technology, Fazoli’s winning strategy continues to be the driver in its monumental sales trend.
In July, the renowned Lexington-based brand saw an impressive 27.6% sales and 14% traffic increase over 2019, marking the 14th month in Fazoli’s historical double-digit month-over-month sales streak. In addition, the Fazoli’s Rewards program increased its unique guest visits by 11.9% from the previous month.
Along with its unparalleled guest service, menu innovation, value-driven offers and advancing digital enhancements are cornerstones of Fazoli’s success. Fazoli’s rolled out its latest snack and shareable item – Fried Mozzarella Skewers – systemwide in late June. Following the launch, the brand saw an astounding average weekly incidence of more than 5% in July. Additionally, Fazoli’s 5 Under $5 promotion and family meal offerings continue to be significant sales and traffic contributors, with the two combined accounting for nearly 25% of the brand’s weekly incidence. To keep guests engaged with a fresh campaign, Fazoli’s evolves its 5 Under $5 lineup with delicious new offerings on a quarterly basis.
In addition to its commitment to culinary innovation, the brand’s focus on growing its rewards program with new and existing guests continues to drive sales and traffic. In July alone, the brand saw nearly 10,000 unique guests, a 12% increase over June. Keeping technology a priority, Fazoli’s new AI ordering system that is in test in select locations has led to faster, more accurate orders via carryout. The brand is planning to roll out its AI technology in the drive-thru in Q1 2022.
“Fazoli’s recipe for success is unbeatable,” said Fazoli’s CEO Carl Howard. “As a leader in the industry, we listen to what our guests crave and we explore new opportunities to meet their ever-changing needs. With our incredible Italian dishes at an unrivaled price point and our commitment to leveraging culinary innovation and the latest technology, we continue to prove why Fazoli’s is a best-in-class brand.”
To learn about franchising with this record-breaking brand, visit ownafazolis.com or contact Fazoli’s Sales Team – Steve Bailey at steve.bailey@fazolis.com or David Boatright at David.boatright@fazolis.com.
Founded in 1988 in Lexington, Ky., Fazoli’s owns and operates nearly 220 restaurants in 27 states, making it the largest premium QSR Italian chain in America. Fazoli’s prides itself on serving premium quality Italian food, fast, fresh and friendly. Menu offerings include freshly prepared pasta entrees, Submarinos sandwiches, salads, pizza and desserts – along with its unlimited signature breadsticks. Fazoli’s is a winner of FastCasual and Steritech’s 2020 Excellence in Food Safety Award and was named one of the “Top 50 Global Fast Casual Innovators in 2021” by Foodable, a “Top 200 Franchises in 2021” by Franchise Business Review, a FastCasual “Brand of the Year,” and an Entrepreneur 2018 “Franchise 500.” CEO Carl Howard was named among the most influential restaurant CEOs in the country in 2020 by Nation’s Restaurant News, was recognized as one of the top 25 industry leaders on FastCasual’s 2020 Top 100 Movers and Shakers list, and he and his team were recipients of the 2021 American Business Awards Gold Stevie Awards in Food & Beverage for Company of the Year and Achievement in Management.
