First Watch Launches Summer Menu with Unexpected Features

Daytime Café introduces smoked beef brisket, expands Fresh Juice Bar

First Watch, the popular breakfast, brunch and lunch concept, today introduced three new dishes nationwide as part of its limited-time Summer menu. This season’s menu keeps things fresh with a unique twist on the restaurant’s classic French Toast and breakfast hash dishes while maintaining its focus on high-quality ingredients including smoked beef brisket, Nutella and Wild Alaska Smoked Sockeye Salmon.

“Our unique menu variety is something we’ve really embraced at First Watch lately, and I think that’s evident with this menu’s three totally different, craveable dishes,” said Shane Schaibly, First Watch’s corporate chef and director of culinary operations. “We’re featuring smoked beef brisket for the first time, which really puts a savory, more indulgent twist on our usual breakfast fare. We’re also reintroducing smoked salmon, which was featured in an Eggs Benedict earlier this year, but this time as part of a more delicate dish featuring refreshing English cucumbers and a chive caper cream cheese. Of course we wanted to develop something for those customers with a sweet tooth too, so we created our Nutella French Toast and topped it with a touch of cinnamon and toasted hazelnuts.”

First Watch begun to expand its beverage program with the introduction of a Fresh Juice Bar in 2015 and has since been juicing in-house daily from fresh fruits and vegetables sourced locally whenever possible. Since the program’s launch, the restaurant has extended its Fresh Juice Bar offerings, which include two permanent juices – Day Glow and Kale Tonic – and a number of seasonal options throughout the year. This Summer, First Watch is featuring a refreshing new beverage, available for a limited time:

Melon Cooler – Honeydew, English cucumber, agave and lemon.

First Watch customers can find the following seasonal offerings in addition to familiar favorites at their local First Watch through Sunday, August 21:

Smoked Salmon & Cucumber Toast – Wild Alaska Smoked Sockeye Salmon, English cucumber and chive caper cream cheese on whole grain artisan toast. Topped with red onion, capers and EVOO. Served with two cage-free basted eggs.

Ciabatta French Toast with NUTELLA Drizzle – Artisan ciabatta toast hand-dipped in our custard batter and topped with NUTELLA marinated strawberries, toasted hazelnuts, cinnamon powdered sugar and whipped cream.

Smoked Brisket Hash – Smoked beef brisket, seasoned potatoes, fresh kale and house-roasted onions topped with two cage-free eggs any style, maple BBQ sauce and fresh herbs. Served with whole grain artisan toast, all-natural strawberry preserves and fresh fruit.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named a 2015 Top Consumer Pick by Nation’s Restaurant News and has received other recognition including being named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 280 restaurants in 26 states, including more than 160 First Watch restaurants, 110 The Egg & I restaurants, 9 The Good Egg restaurants and one Bread & Company restaurant in Nashville (with another one under construction). For more information, visit firstwatch.com.