First Watch Opens 11th Restaurant in Kansas City Metropolitan Area

First Watch Opens 11th Restaurant in Kansas City Metropolitan Area

Award-winning Breakfast, Brunch and Lunch restaurant First Watch continued its expansion in the Kansas City metropolitan area this week with the opening of its 11th restaurant. The new 3,641 sq. ft. restaurant is located at 7301 W. 151st St. in Overland Park next to Papa John’s and Price Chopper, bringing the total number of First Watch restaurants in the state of Kansas to nine.

“We have been serving Breakfast, Brunch and Lunch in Kansas City for more than 25 years, and it is exciting that we can continue to find neighborhoods to open new restaurants in even after all those years” said Chris Tomasso, chief marketing officer for First Watch. “Our customers have been very good to us, and we look forward to reaching even more residents as we expand our presence not only in the city but the state.”

The restaurant features a new interior design concept known as “Connect.” It “connects” traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours, and incorporating color tones intended to convey the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

First Watch is known for delivering an excellent dining experience and fast, friendly service. A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrees, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

The new restaurant is expected to employ about 25 local employees.

For First Watch franchise information, visit http://www.firstwatch.com/franchise-overview.htm.

The Chickichanga, a First Watch Signature Specialty
The Chickichanga, a First Watch Signature Specialty
First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 100 restaurants in 14 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  For more information, visit www.firstwatch.com.