Fishbowl, the leading provider of Restaurant Decision Sciences and 1:1 Marketing Automation, yesterday released its annual “Emerging Brands” report, identifying brands best positioned to succeed in the year ahead, as identified through social media analytics. Historically, this report has identified emerging brands in the restaurant industry that have broken through and delivered on the strong promise of growth while embracing progressive developments that are innovative and unique. Consumers are usually eager to ‘discover’ these concepts, becoming emotionally invested in the brands’ growth. This, in turn, creates a sense of ownership that can drive loyalty allowing concepts to develop more quickly, and experience significant growth and success in a shorter-than-average time frame. Concepts like Mendocino Farms, Tender Greens and Shake Shack, are all restaurant chains that have experienced this effect as recognized emerging brands.
This year’s report is no exception. It is an impressive list of newcomers as well as some repeats from 2016 which are continuing to innovate and push ahead in what many are saying is an increasingly tough market. The Top Ten Emerging Brands for 2017 are: Sweetgreen (up to #1 from #3 last year), VERTS Mediterranean Grill, Xian Famous Foods, &Pizza, Asian Box, Cava Grill & Cava Mezze, Dinosaur Bar-B-Que, Founding Farmers, Sushirrito and Epic Burger. While each brand is unique, they share important commonalities—in addition to producing best-in-class food that is generating excitement on the merits of quality and taste, they also exemplify clear missions that resonate with their customers.
“Mission-driven restaurants, that focus on delivering against their promise through the table stakes of quality, good-tasting food, and delighting customers with exceptional service can break through clutter and win in a very crowded and noisy marketplace,” says Mike Lukianoff, Fishbowl’s Chief Analytics Officer.
Fishbowl’s Social Media Analytics is one key component in the suite of analytical capabilities that Fishbowl delivers to the restaurant and retail industry. Providing clients with deep insights about their customers’ experiences, preferences, buying behaviors, recommendations on menu management and item pricing, and detailed information about the competitive landscape, Fishbowl offers comprehensive analytics suite solutions that change the way data is perceived and leveraged.
“Fishbowl is committed to re-mastering the marketing mission for every restaurant and brick-&-mortar business with a truly integrated intelligence and marketing execution solution,” says Dev Ganesan, CEO of Fishbowl. “Our deep domain experience, coupled with our Customer Engagement Platform, an insight-to-action solution, is propelling strong demand in the restaurant industry as more restaurants adopt technology to differentiate and drive business success. We have long been the trusted partner of the restaurant industry by driving deeper relationships and better results. It’s exciting to see the innovation and growth through the Fishbowl Emerging Brands report and we hope their success continues.”
You can find CNBC’s article on Fishbowl’s emerging brands here: http://www.cnbc.com/2017/03/23/10-hot-restaurant-brands-to-watch-to-spot-the-next-big-hit-.html
A full report and an extended list of the Top Thirty Emerging Brands is available here:
Fishbowl Inc. empowers restaurants to become best-in-class marketers. Through its Customer Engagement Platform, Fishbowl provides deep insights to execute data-driven decisions and personalized marketing that drive brand preference and amplify guest sales and visits. Fishbowl’s highly scalable, SaaS platform ingests data from myriad sources to uncover insights that can be leveraged across integrated digital marketing channels. Relied on by more than 70,000 restaurant locations to effectively engage guests, Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley, Dallas, U.K., and India. For more information, please visit our website, or follow on Facebook, Twitter, and LinkedIn.
