Fishbowl, Inc., the leading data, marketing and analytics provider for the restaurant industry, has formally opened the nomination period for its sixth annual report on “Emerging Brands.” Each year, the report identifies 30 brands that are best positioned for success in the year ahead, identified through social data analytics.
Many brands appearing on the “Emerging Brands” list have historically displayed an ability to achieve and retain significant success by utilizing concepts that are innovative, unique, and engaging to consumers.
Consumers who ‘discover’ and embrace new brands in the early stages of their development feel uniquely invested in their growth – as these early adopters use social media channels to communicate their enthusiasm, the message is widely distributed and the fan base continues to grow quickly. True Food Kitchen, Firebird’s Wood Fried Grill, Mendocino Farms, and Tupelo Honey Cafe were among the top 10 brands in 2018 that experienced this effect. Others listed in last year’s top tier included, Bareburger, Harvest Seasonal Grill, La Colombe Coffee, The Lazy Dog, HopCat, and Cava Grill.
Participation in the nomination process for 2019 is available via a short online survey which asks participants to nominate specific brands, rank contributing factors essential to their specific preferences, and provide input on restaurant trends and market segments that capture the hearts of consumers.
“It has been exciting to watch brands enter the list as new concepts and go on to achieve great success in the marketplace,” said Mike Lukianoff, Fishbowl’s Chief Analytics Officer. “Social Media can make or break restaurants’ reputations – those who understand this and properly harness the resulting wealth of data can find themselves with a profound competitive advantage.”
Fishbowl, Inc. empowers restaurants to succeed in a changing digital, data and device environment by delivering unique solutions developed specifically for the food-service industry. Our Fishbowl Guest Management Platform, expert analytic consulting and industry leading agency services utilize data-driven insights gained across thousands of our restaurant clients. Through these solutions, Fishbowl enables restaurants to make enlightened decisions, engage guests, increase brand loyalty and accelerate same-store sales. Relied on by more than 70,000 restaurant locations to effectively engage guests, Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley, Dallas, U.K., and India. For more information, please visit our website, or follow us on Facebook, Twitter, and LinkedIn.
