Ingredient Level Ratings and Recommendations Highlight Unique Ordering Features that Set Brand Apart
When hunger strikes, convenience is now king. Consumers are increasingly walking away from their kitchen pantries and reaching instead for their phones, laptops or tablets to place an order for delivery. But they aren’t going directly to specific restaurant websites to satisfy their cravings. Instead, they’re looking to third party delivery apps that house menus for thousands of different restaurants ranging in price, proximity and type of cuisine. Boston-based Foodler is leveraging its position as a leader in online ordering and rapidly becoming the one of the nation’s fastest growing delivery applications, due to its one-of-a-kind rewards program and ability to deliver ratings and food recommendations down to the ingredient level—something no other app on the market can do.
Foodler launched in 2004 when tech expert Christian Dumontet noticed a glaring disconnect between restaurants and consumers. Each group was on its own distinct side of the same business, and Dumontet and his co-founders saw the opportunity to bridge that gap. He identified speed of delivery times and expansion of restaurant access as deficiencies in existing services. So he created a unique algorithm that brought food to people in areas where delivery wasn’t normally accessible.
“At the time, restaurants and delivery services were strictly filling orders by zip code, but there was definitely room for improvement,” said Dumontet, co-founder and chief executive officer of Foodler. “With my technology background, this was the perfect opportunity for a shift in the industry. A faster, more individualized delivery service experience was the missing link between restaurants and consumers. It’s incredible to see how far Foodler has come since that initial lightbulb went off.”
Foodler now boasts more than half a million active users and 100 employees across the country. Foodler currently works with thousands of restaurants across many metropolitan areas. Beyond having access to the best local and major restaurants, the brand’s app offers a variety of perks that can’t be found on any other online ordering platform. Foodler’s rewards program alone sets the app apart from all of its competition. For every order submitted, customers earn Foodler points. Those points can then be used as FoodlerBucks, which reduce the price of future orders. Points can also be redeemed to purchase Foodler branded merchandise like cups and hats.
Foodler also goes above and beyond other apps when it delivers ratings and recommendations back to its customer base. Online ordering and delivery services typically allow customers to rate a restaurant’s overall performance on a simple scale. Foodler instead allows its users to take the rating process a step further by rating specific menu items all the way down to the ingredients they contain. These ratings then become a part of a user’s profile. Through its revolutionary algorithm, Foodler tailors the customer’s ensuing recommendations based on their specific tastes.
“The more you use the site, the better your recommendations become. Foodler’s model is designed to connect consumers with restaurants and menus they’ll love in order to ensure a positive experience every time an order is placed. The technology that we have developed to power Foodler has a patent pending on it, because nothing like this has ever existed in the delivery industry. That’s why the vast majority of our users continue to utilize our app long after their first order,” said Dumontet.
Backed by its commitment to innovation and customized service, Foodler looks to lead the $70 billion takeout industry in the U.S. The company is now entering new markets and adding restaurants to its lineup at a rapidly increasing rate. Each month, over 100 restaurants add their menus to Foodler’s lineup. The company is growing by about 30 percent annually and that figure jumps to 80 percent when Foodler enters new markets.
Foodler is also working on new ways to further innovate the delivery automation industry, launching things like Apple Pay and Android Pay to make online ordering more convenient for customers. In addition, Foodler recently rolled out a group ordering feature that allows for seamless check splitting for work lunches or dinner with friends.
“The online ordering industry is constantly evolving, and we’re committed to staying ahead of the curve,” said Dumontet. “By continuing to innovate and introduce new features to our platform, Foodler’s growth potential is unlimited. Within the next year, we anticipate that Foodler will have grown by an additional 30 percent. Within the next five years, we believe Foodler will be synonymous with local food delivery nationwide.”
Foodler is a premiere online food ordering service that bridges the gap between consumers and restaurants. With a wide variety of restaurants for immediate delivery and individual recommendations based on order history, user ratings, discounts and free delivery, the app is truly one-of-a-kind. Foodler makes ordering a positive experience for both restaurants and customers by automatically remembering favorite foods, ingredients, payment methods and tip preferences. It also allows customers to earn rewards with every order made, giving them access to exclusive savings. For more information, please visit www.foodler.com.
