Forget burgers and fries – there’s a new king of fast food on the rise.
The fast-food industry is currently obsessed with fried chicken.
Of the 100 biggest restaurant chains in the US, three of the five fastest-growing are chicken concepts. The chicken sector has been the No. 1 category in the fast-food business by purchase consideration since last April, when it eclipsed the burger sector.
Now that fried chicken is firmly established as one of the most marketable types of fast food, unexpected chains are adding more and more of it to the menu.
