Restaurant Will Serve as an Incubator for Menu Enhancements, New Technology, Design and Training
Founded and headquartered in California, Johnny Rockets reopened its restaurant in Orange, California with a complete brand refresh. This is a continuation of the brand’s evolution from a 50s diner to a more relevant, modern take on the style, guest experience and food that Johnny Rockets’ fans have enjoyed for more than 30 years.
James Walker, Johnny Rockets’ President of Operations and Development said, “Outlets at Orange is in close proximity to our Restaurant Support Center headquarters. Our newly designed restaurant will not only serve as a great place for shoppers and the local community to eat but, also as a flagship destination for our brand. We will be able to fulfill site visits for our current and growing list of domestic and international franchisees and prospects as well as implement training, menu, service and design enhancements.”
Johnny Rockets is known for its world famous, made-to-order, 100% beef, fresh, never frozen burgers, hand spun shakes and so much more. And while the better burger category continues to heat up, Johnny Rockets was one of the first to serve up chef-inspired, hand-crafted, high quality burgers when it opened its first restaurant in 1986.
Guests will see a whole new look to Johnny Rockets when they visit the Outlets at Orange. The new logo, restaurant team uniforms and design transforms the new Johnny Rockets to a modern day diner restaurant, often referred to by the brand as Johnny Rockets 2.0. Soda fountain uniforms worn in the past by restaurant teams are now dark, denim jeans and white oxford shirts and denim striped waist aprons. Contemporary and industrial lighting, upholstered seating, counter and table and chairs with warm grey tones, wood detailing and splashes of red throughout the restaurant are some of the new elements of the design. In addition, the restaurant now has a high efficiency kitchen using new technology to prepare meals and serve guests much quicker without sacrificing the quality of Johnny Rockets’ menu.
On the white veneer walls are reminders to guests about the high quality ingredients used to prepare all the items on Johnny Rockets menu. In addition, there is an oversized graphic of a chef putting the finishing touch on a Johnny Rockets burger. Sayings on the wall include – To make by hand is to create perfection, Stay Original! and Laughter is the brightest where food is the best – Stay Original!
Johnny Rockets continues to open newly designed restaurants with drive thrus, kiosks in malls and airports, amusement and ball parks and entertainment complexes around the world.
Johnny Rockets Official Grand Opening Event Saturday, February 11, 2017
First 100 Guests In Line Starting at 9 am on February 11, in the Outlets at Orange, Receive Free Meals for a Year Redeemable Only at the Outlets at Orange Johnny Rockets
The official grand opening event is open to the public. In addition to the free meals for a year to the first 100 people in line, the team at the new Johnny Rockets will have giveaways, food sampling, and a DJ, face painter and balloon artist to entertain all.
The grand reopening day event will benefit a local Boys & Girls Club serving Orange, CA. 20% of sales from the grand reopening day event will be distributed to support youth development programs in the local community.
Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef cooked-to-order hamburgers, Veggie Boca burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 385 franchise and corporate locations in 30 countries around the world. For more information, visit www.johnnyrockets.com.
For more than 150 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,200 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at Facebook and Twitter.
