GoTab, a trailblazer in hospitality commerce, has unveiled its latest innovation: a powerful Pricing Rules Engine that is set to transform how hospitality operators manage their menus and engage with guests. This advanced functionality empowers operators to customize menu pricing in real time, automate service charges, and apply discounts seamlessly — ushering in a new era of pricing transparency and operational efficiency for restaurants, bars, and other hospitality venues.
This cutting-edge tool arrives at a critical moment for operators navigating evolving consumer expectations and compliance requirements, including Minnesota’s new price transparency law. The Pricing Rules Engine ensures businesses stay compliant while providing a more seamless and trustworthy experience for guests.
“We’re thrilled to introduce this powerful tool to GoTab’s suite of features,” said Daryoush Mansouri, GoTab Chief Technology Officer. “Our goal is to make pricing management as seamless as possible for operators while enhancing the guest experience. With pricing rules, operators can automate many aspects of their pricing strategy — whether that’s simplifying service charges, or offering real-time promotions. We’re excited to help our partners stay ahead of industry trends and improve the customer experience.”
Key Features of GoTab’s New Pricing Rules Engine:
- Customizable Pricing Adjustments: Operators can set specific pricing rules based on product, category, menu, and even time of This provides the ability to adapt pricing to different scenarios — whether it’s happy hour specials, peak pricing during busy hours, or seasonal promotions.
- Automated Service Charges: With the pricing rules engine, GoTab enables operators to seamlessly integrate service charges into menu prices. For example, if an operator wants to include a 20% service charge on an item like cheese curds ($14), the customer will see the new price of $16.80 without the need for an additional line This creates a cleaner, more transparent experience for guests.
- Flexible Pricing Adjustments: Operators can set price increases or decreases by percentage or a fixed amount. They can also round prices to the nearest dollar, 50 cents, or even 99 cents, providing greater flexibility in menu pricing and simplifying pricing management.
- Discounts and Promotions: The pricing engine can also apply discounts, such as a 10% reduction for happy hour or promotional pricing. Discounts are shown directly on the menu, eliminating the need for customers to see the original price and a separate discount at checkout.
- Compliance with Minnesota’s Price Transparency Law: GoTab’s new pricing rules engine is designed to support operators in Minnesota as they prepare for the state’s price transparency law, which went into effect on January 1, 2025. This law requires certain charges, like service fees, to be included in the price shown to customers. GoTab’s feature helps operators meet this requirement by integrating charges directly into menu prices.
- With GoTab’s new pricing rules engine, transparency is at the forefront of every transaction. Guests will always be fully informed of any charges affecting their bill. On the customer-facing device (CFD), they can easily view any applicable fees, ensuring there are no surprises at checkout. The printed receipt also clearly displays the service charge, providing guests with a comprehensive breakdown of their charges. GoTab makes it simple for operators to customize and disclose these fees, ensuring clarity and compliance at every touchpoint where guests interact with payments or receipts.
A New Era of Pricing Transparency
This new feature is especially timely, as it supports Minnesota’s Price Transparency Law, which mandates that service charges and other fees be included in the menu price rather than disclosed separately at checkout. GoTab’s pricing rules engine allows operators to comply with these regulations easily, while also improving their ability to control pricing in ways that increase operational efficiency and customer satisfaction.
The new pricing rules engine is available to all GoTab operators, with specific emphasis on helping Minnesota businesses adapt to new regulations.
As GoTab enters 2025, the company reflects on a year of significant achievements and looks forward to building on this momentum. In 2024, GoTab was recognized as one of the fastest-growing companies in North America, ranking No. 448 on the Deloitte Technology Fast 500 with a 238% year-over-year revenue growth.
Additionally, GoTab’s POS system received multiple “Best of” category badges from Gartner Digital Markets brands, including Capterra, Software Advice, and GetApp, highlighting its commitment to delivering top-tier solutions for the hospitality industry.
As GoTab continues to innovate and adapt to the evolving needs of the hospitality industry, it remains steadfast in its mission to empower operators with the tools they need to streamline operations, enhance guest experiences, and thrive in a competitive industry. The entertainment commerce platform puts guests at the heart of every interaction.
GoTab empowers hospitality operators with a flexible, guest-centric platform designed to enhance guest experiences while driving operational efficiency. Featuring an advanced point-of-sale system, Kitchen Display Systems (KDS), RFID technology, Self-Ordering Kiosks, and a suite of integrated tools, GoTab helps operators meet their unique needs in an ever-evolving industry. Processing over $500 million annually in gross merchandise value (GMV) and operating across 39 U.S. states and Canada, GoTab is trusted by restaurants, breweries, food halls, hotels, and large venues. Request a demo to learn more.
For more information about GoTab and its new pricing rules engine, visit GoTab.com.
