“We’re very excited to continue growing in the city of Plano and the state of Texas, bringing a better, customizable burger concept throughout communities in our home state,” said Alexis Barnett Gillette, director of marketing for MOOYAH. “Our Guests are the driving force behind our success and growth, so we’re very eager to celebrate and honor our fans, both old and new, through our newest restaurant opening.”
Mahfuz Rahman, the franchisee of the newest location, is a former accountant with a depth of experience in the hotel and restaurant industries. Prior to MOOYAH, he worked in finance for brands such as Sheraton Hotels, InterContinental Hotels and W Hotels. His partner and cousin, Tanveer Rahman, brings experience in marketing to the team, most recently at American Airlines. The duo is looking forward to utilizing both of their backgrounds, as Mahfuz will handle the management and finances of the Plano restaurant while Tanveer will focus on its operations.
“After spending time on the hotel, food and beverage side of finance and accounting, I knew I had the skill set to open a franchise,” Mahfuz said. “But to be a part of MOOYAH, a franchise that my wife, son and daughter love, is extremely exciting. Our location at Spring Creek Plaza is great and the restaurant is beautiful; I cannot wait to share the MOOYAH experience with our fans and Guests.”
At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly-baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.
MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform fresh spuds into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.
“Our goal is to create better burgers for our Guests by offering fresh, quality ingredients and customizable options. By giving them the power to create their own perfect meal, our Guests leave happy and satisfied,” said Barnett Gillette. “We hope this new location in Plano will help the brand develop even further into surrounding areas while also spreading our popularity and awareness throughout the state.”
Seeing incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional 26 units, with plans to provide 400 jobs to local communities in 2013. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing its expansion efforts in Florida and the Northeast.
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.
