Burger enthusiasts in Texarkana will have something new to drool over, as MOOYAH, a fast-casual, “better burger,” fries and shakes chain, is excited to announce the opening of its newest location at 2700 Richmond Rd. Suite #3 Texarkana, TX 75503 on Monday, June 24, 2013. To celebrate the new opening, MOOYAH of Texarkana will host a Guest Appreciation Day on Saturday, July 6, 2013 by giving away FREE MOOYAH for a year to the first 50 Guests in line. With 33 locations open in Texas, MOOYAH hopes to become a Texarkana staple, bringing a delicious dining experience to families, friends and neighbors.
“Being a Dallas-based brand, we’re very excited to continue growing in the state and bring a better, customizable burger concept to even more communities in Texas,” said Alexis Barnett Gillette, director of marketing for MOOYAH. “Our Guests are the driving force behind our success and growth, so we’re very eager to celebrate and honor our loyal fans on July 6 with a Guest Appreciation Day.”
Spearheading the opening are Texas natives, Kim Sellers and Linda Geiman. Sellers and Geiman were both stay-at-home moms but decided to open a business after their kids grew up. After Sellers’ kids left for college, she was inspired to go back to school as well, receiving her degree in business administration from Texas A&M – Texarkana in 2007. Geiman was also a homemaker until she and her husband purchased a Subway location in 2009. The budding entrepreneurs and friends wanted to open a business together in order to grow their business portfolios. They were initially drawn to MOOYAH because of the extensive menu options and satisfying experience they had while dining at an alternate location.
“We chose MOOYAH because of the impressive choices and possibilities it presents to Guests; I was blown away with the product and the entire process during my initial introduction to the brand,” said Sellers. “We’re very excited to bring MOOYAH to our community of Texarkana and provide Guests the highest quality of burgers in a fun experience from start to finish.”
At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly-baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and choice of nine delicious sauces.
MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention, and a little magic, help transform fresh spuds into the perfect combination of crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.
“Our goal is to bring fresh ingredients and customizability to create better burgers for our Guests. By giving them the power to create their perfect meal, Guests always leave happy and satisfied,” said Barnett Gillette. “We hope this new location in Texarkana will help the brand develop even further into surrounding areas and bring superior burgers, fries and shakes to new neighborhoods.”
Seeing incredible growth in 2012 alone, MOOYAH has continued its unending expansion, already awarding an additional 13 units, with plans to open 16 locations and provide 400 jobs to local communities in 2013. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing their expansion efforts within California, Texas, Florida, and the Northeast.
For MOOYAH franchise information, please visit http://mooyah.com/franchise-info/.
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’ 2013 Future 50 list, in the top ten of FastCasual.com’s annual Top 100 Movers & Shakers list for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” For more information on the brand, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.
