Ground Round Grill & Bar is a known and familiar brand to the Milwaukee area and has now opened a new location in Brookfield on the property of The Midway Inn & Suites Hotel on South Moorland Road, replacing the former Maxwell’s restaurant. The newly renovated restaurant features a new menu, upgraded restaurant designs and Ground Round’s familiar two room layout, offering a separate dining room for families and a sports bar and lounge for adults to meet friends.
“We’re excited to return to the Milwaukee area and welcome guests to see we’re not only back, but even better than they remember,” states Jack Crawford, President & CEO of Ground Round Independent Owners Cooperative (IOC). “Brookfield is our 5th location in Wisconsin, joining our other restaurants in Neenah, Onalaska, Oshkosh and Tomah.”
The Brookfield Ground Round Grill & Bar will be owned and led by local Franchisee Azeem Virani of Virani Enterprises, LLC, and will employ approximately 85 employees.
“We’re pleased to be a part of this development to bring Ground Round back to Milwaukee and offer a completely updated facility, Ground Round experience and menu to our guests and the Brookfield community,” offers Azeem Virani. “Our menu will feature more than 80 items, including limited time offers, daily specials, a separate lunch menu and a full kids menu.”
The Ground Round IOC is a proven, casual theme brand for more than 45 years, and known for its two room design comfortable for families with children or adults meeting friends or watching the game. Ground Round Independent Owners Cooperative (IOC) represents a group of independent franchise owners who have owned and led their own brand since 2004. They offer a unique franchise model where a franchisee can own their own restaurant along with an ownership/membership share in the overall future and growth of the brand. Ground Round IOC operates restaurants spread across the Midwest and Northeast areas of the United States, with headquarters based in Freeport, Maine. For more information, visit www.groundround.com.
