Mobile Engagement Platform Enhances Customer Relationships for One of Nation’s Largest Steak-Buffet Restaurant Companies
Hipcricket, Inc. (“Hipcricket”), the one-stop mobile advertising and marketing company and subsidiary of Augme Technologies, Inc. (OTCQB: AUGT), or “Augme,” today announced a partnership with Buffets, Inc. to develop highly-targeted mobile marketing campaigns for its steak-buffet restaurant chains. Hipcricket will develop campaigns to attract new fans for Old Country Buffet, Ryan’s, HomeTown Buffet, Fire Mountain and Country Buffet (collectively “Buffets, Inc.”).
Hipcricket will design and develop mobile marketing campaigns for the nationwide restaurant chains segmented by customer location and the restaurant brand. Additionally, Buffets, Inc. will use Hipcricket’s cloud-based AD LIFE platform to build and manage its mobile Customer Relationship Management (CRM) Crave Connection(SM) program. This member rewards program offers targeted deals, discounts and special offers sent straight to members’ phones or e-mail.
“We recognize that mobile provides an effective and innovative way to grab the attention of potential guests,” said Alice Crowder, vice president of marketing at Buffets, Inc. “We’re able to attract these new guests with Hipcricket’s mobile engagement platform as well as strengthen loyalty with our existing customers via Crave Connection text offers. Mobile works hand-in-hand with our investments in traditional media, making them more actionable and measurable.”
Buffets, Inc. is one of the nation’s largest steak-buffet restaurant companies with 334 steak-buffet restaurants in 35 states. The restaurants are principally operated under the Old Country Buffet, HomeTown Buffet and Ryan’s brands.
“Buffets, Inc. is already ahead of many companies with a mobile database of nearly 200,000 users,” said Doug Stovall, COO at Hipcricket. “Hipcricket’s AD LIFE platform will help Buffets, Inc. reach a larger, younger and more responsive audience by integrating its mobile and traditional marketing with its customer loyalty program.”
To join Crave Connection, please visit http://www.buffet.com/offers/texttojoin.
Hipcricket provides a unified mobile engagement platform that drives awareness, sales, and loyalty. The AD LIFE platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media, and branded apps. Hipcricket, Inc., is a wholly owned subsidiary of Augme Technologies, Inc. (OTCQB: AUGT) and is headquartered in Kirkland, Wash. For additional Hipcricket news and information, please visit www.hipcricket.com or text “NEWS” to 24474.
