HORECA Middle East: 5 Opportunities in the Hotels, Restaurants, and Catering Industries

HORECA Middle East: 5 Opportunities in the Hotels, Restaurants, and Catering Industries

by Aaron Allen
Restaurant Consultant, Speaker & Industry Analyst
Aaron Allen & Associates

Aaron Allen & Associates has been active in MENA for more than 15 years, consulting to clients with revenues in the multi-billions, locations in the thousands, stretching across 20+ countries, and with hundreds of thousands of employees in the downstream of the leaders the company advises.

The HORECA Middle East industry (Hotels, Restaurants, and Catering) continues to grow but in different ways, and operators are having a hard time identifying where the opportunities are.

This article covers five opportunities in the HORECA Industry in the Middle East.

Aaron Allen & Associates works alongside senior executives of the world’s leading foodservice and hospitality companies to help them solve their most complex challenges and achieve their most ambitious aims, specializing in brand strategy, turnarounds, commercial due diligence and value enhancement for leading hospitality companies and private equity firms.

Clients span six continents and 100+ countries, collectively posting more than $300b in revenue. Across 2,000+ engagements, we’ve worked in nearly every geography, category, cuisine, segment, operating model, ownership type, and phase of the business life cycle.