Fast-growing hot spot for flavorful fried chicken on the verge of launching new location in Novi
Houston TX Hot Chicken (HHC) is bringing the heat to Michigan once again, announcing the grand opening of its second location in Novi on Nov. 2. Known for serving premium, organic, hormone and antibiotic-free, never-frozen chicken, HHC continues to raise the bar in the hot chicken game with spice levels ranging from “No Spice” to “Houston We Have a Problem.” The latter is so hot, it requires guests to sign a waiver.
The new location is at 43339 Crescent Blvd. in Novi Town Center across from Hobby Lobby and the Walmart Supercenter. The excitement-packed grand opening event will run from noon to 3 p.m. on opening day, featuring the following perks for guests:
- Complimentary food will be served to the first 250 people in line.
- A $1,000 “Houston, We Have a Problem” Spice Challenge: The first person to finish three HWHAP (HHC’s spiciest level) tenders and a three-minute cool down (no liquid for three minutes straight) will receive a $1,000 cash prize.
- An exotic car meet, celebrating the spirit of community in Novi
HHC offers a variety of flavor-packed options including:
- The Cheesy Hot Chicken Sandwich comes with house-made cheese sauce, bringing the perfect combination of flavor and heat.
- The Texas Caesar Salad comes with fresh romaine, crunchy croutons, parmesan, Caesar dressing and topped with spicy tenders
- The Tenders & Waffles meal comes with spicy tenders and a fluffy, house-made waffle. This mouthwatering dish is served with pickles and house sauce.
- The Fusion Fries are a fan favorite. Covered in seasoning and loaded with cheese, chicken, corn relish, mangos, cilantro dressing and topped with tenders, this popular fry feast could feed a whole crew.
Novi’s HHC will be open from 10:30 a.m. to 11 p.m. on Sundays through Thursday. The store will be open until midnight on Friday and Saturday.
For more information, locations and menu items visit HHC.ooo.
Founded in 2021, Houston TX Hot Chicken (HHC) prides itself on serving all natural and never frozen chicken to its guests. With a menu that features hot chicken in the form of sandwiches, tenders and more, HHC offers high quality food alongside an exciting and elevated service standard. In recent years, the restaurant group has experienced rapid growth with locations nationwide in Arizona, California, Nevada, Washington, Texas, Utah, Idaho, Michigan and has plans to continue opening new locations across the country, with the help of its growth partnership with Savory Fund. Learn more at HHC.ooo.
Savory Fund is an innovative private equity firm that combines over $750 million in assets under management with a growth playbook and expertise that has been developed over 15 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands, to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. The Savory Fund is currently invested in 11 brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, Houston TX Hot Chicken, Mo’ Bettahs Hawaiian Style Food, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, South Block and restaurant tech investment 86 Repairs. For more information, visit SavoryFund.com.
