To see at the happy crowd at Bistro 17 on Hilton Head Island, South Carolina, you’d never think that just 3 months ago, they were close to shutting down for good. Owner Anna Buckingham says,
“Business was so slow at that point, even during the tourist season, that we were wondering if we should call it quits.”
But now this French-themed restaurant with mouth watering brie and an obsession with containers and dogs is a word-of-mouth sensation and always busy. In fact, they’re one of the few restaurants doing really well in the off-season.
Fortunately for Anna, one of her regular patrons runs a Hilton Head Island Facebook page with 65,000 fans. Anna tends to make friends with all her customers. So they teamed up, and created a winning combination.