Customer Experience Improvement Leader Continues to Partner With Leading Restaurant and Hospitality Brands With Best-In-Class Guest Survey Programs
Tattle, the AI-driven guest survey and CX platform providing the restaurant industry with actionable, data-driven insights into guest sentiment, today announced that HTeaO will utilize Tattle to measure omni-channel guest sentiment and operational performance.
HTeaO is a unique franchise concept that has perfected a simplistic business model, dealing primarily in iced tea. With all natural ingredients, the brand has created its own supply chain, to ensure each store receives all essential products, and helps keep costs low. Striving for precise consistency, each store is equipped with its own proprietary water plant, creating pure and consistent tasting water.
Founded in 2018 and with 100 locations and 500+ signed franchise agreements across 14 states, HTeaO is a Texas-based ultra-premium tea brand offering 26 proprietary flavors with seasonal rotations that has cultivated a cult following. The brand sources only 100% fresh and natural ingredients, and each unit has its own water plant with a proprietary filtration system.
Thanks to the partnership, operators from executives all the way down to general managers at HTeaO will be able to automatically, directly and privately survey guests after an experience, and break down each operational category (e.g. Food Quality, Hospitality, Accuracy, Speed of Services etc.) into underlying factors (e.g. Temperature, Texture, Greetings, etc.). Tattle’s proprietary algorithms then digest and analyze the vast amount of guest feedback data, and spews out recommendations and monthly objectives for each location to best improve guest satisfaction, providing invaluable insights into improvement opportunities for operations, marketing, guest service and culinary teams.
“Tattle was a clear, easy choice for us,” said Heath Nielsen, President of HTeaO. “Our brand originated from a unique understanding of customers’ preferences for iced tea, and we will continue capitalizing on that advantage by tapping into Tattle’s guest sentiment and data analytics technology. By having a full grasp on both in-store and drive-thru guest feedback, we can take confident strides in realizing our ambitious growth plans in years to come.”
Tattle is an AI-driven, customer feedback technology platform built with an open API that simplifies the guest feedback process. Using artificial intelligence, Tattle measures satisfaction across all ordering channels and makes recommendations for highly-impactful improvements to operational areas across restaurant locations in order to drive the greatest possible increase in guest satisfaction.
Additional Tattle integration benefits include:
- Omni-channel guest satisfaction measurement across Dine-In, Takeout, Delivery, Drive-Thru, and Curbside
- 10% average guest feedback penetration and a 94.7% survey completion rate of a 50-60 question survey
- Causation-based survey format to identify factors, i.e. Topping Distribution, that negatively impact an operational category, i.e. Accuracy
- Leverages AI to identify and recommend high-impact operational categories for improvement across each location
- Automated location-level Monthly Objectives that results in 84% probability of guest satisfaction increase
- Incident Management System for recovering 1 in 3 guests with email templates and automation
“Tattle’s technology has been a game changer for the hospitality industry, providing detailed data and insights on guest satisfaction to improve operations and elevate the customer experience across multiple channels,” said Tattle CEO/Founder, Alex Beltrani. “We’re excited to continue our growth and partner with more businesses across the country who want to provide best-in-class customer loyalty and valuable insights to improve their business.”
Tattle is the only Customer Experience Improvement (CXI) platform built to help the hospitality industry by collecting actionable feedback data by interacting with their customers where they make transactions. With brand partners including Chili’s, Dava, MOD Pizza, Hooters and Dave’s Hot Chicken, Tattle supports 220+ leading hospitality brands across 11,000+ locations globally. Using existing third-party tools and API integrations, Tattle connects brands with their guests at every touch point of the customer journey. Through their AI, Tattle recommends the most opportunistic operational area for improvement at each of our partners’ locations to drive the greatest increase in guest satisfaction. For more information, please visit https://get.tattleapp.com.
HTeaO is the leading iced tea franchise and is breaking into a niche category within the beverage industry. With a cost-effective business model, the brand operates their own supply chain, significantly lowering the cost of goods. HTeaO serves ultra-premium tea, water and coffee related products to customers in-store and through a drive-thru. 26 handcrafted flavors of sweetened and unsweetened tea are sold at each location, created with a proprietary water filtration system, and 100% all natural ingredients. In early January this year, HTeaO announced a minority partnership with two Dallas based Private equity firms: Crux Capital and Trive Capital. Financial terms of the transaction were not disclosed, and the partnership will help to ensure HTeaO’s stable expansion. HTeaO believes in creating a welcoming atmosphere and makes a large effort to give back to the local community. For more information about the franchise opportunity, visit https://hteao.com/franchise.
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