JJ’s Red Hots Back to School Dog of the Week Initiative to Benefit Charlotte-Mecklenburg Library Foundation

JJ’s to Feature Literary-Themed Hot Dogs during August as Part of the Brand’s Popular Ongoing Promotion

Hot Dogs may just help you read.

JJ’s Red Hots, the award-winning Charlotte-based upscale Hot Dog brand, is featuring a literary-themed Hot Dog each week in August with a portion of the proceeds benefiting the Charlotte-Mecklenburg Library Foundation.

Each Back to School creation will be featured in JJ’s popular “Dog of the Week” program and according to JJ’s founder Jonathan Luther it’s all about being a good neighbor and supporting education while making great Hot Dogs.

“As a neighborhood business, we love having fun while supporting worthy organizations and foundations,” said Luther. “As a parent, I understand the importance of education and our local libraries are a big part of that so we decided to back this great cause.”

JJ’s Back to School Dog of the Week program, which runs all of August, includes the following:

Thru August 9
JJ’s and the Giant Peach
Peach Salsa
Goat Cheese
Honey Drizzle

August 10 – 16
Dragons Love Hot Dogs
Chili
Queso
Salsa
Tortilla Chips

August 17 – 23
The Stinky Cheese
Queso
Shredded Cheese
Parmesan
Red Pepper Flakes

August 24 – 30
Cloudy With a Chance of Hot Dogs
Bratballs
Peppers & Onions
Mozzarella
Basil

JJ’s is also hosting a registration event on August 19 from 5 pm – 8pm at its Dilworth restaurant, featuring live music from Time Sawyer Band, for the Rock & Read 5K that also benefits the foundation. The Rock & Read 5K, in its 6^th year, happens in the Plaza Midwood area on September 19^th, 2015. Families and individuals are encouraged to walk or run in support of local libraries.

“Our Dog of the Week program allows us to be nimble and creative and lend support where we see fit,” said Brandy Newton, director of marketing and brand development for JJ’s. “What began as a humble plan two years ago has turned into a platform for supporting businesses and in this case, education. And, as we always do, we’ll have some fun doing it.”

Charlotte-based JJ’s, with locations in Dilworth and Ballantyne, continued to raise national eyebrows recently when it made Fast Casual’s Top 100 Movers & Shakers list for the second year in a row. JJ’s was the smallest and youngest brand on the Fast Casual list, the only Charlotte-based brand and the only Hot Dog/Sausage concept to make the prestigious list.

JJ’s Red Hots is the premier purveyor of “hand-crafted” char-grilled hot dogs and sausages with two locations and several portable vehicles in the Charlotte metropolitan area. The restaurant concept is built on solid, hardworking values and is modeled after venerable establishments like Ted’s in Buffalo, NY, Gene and Jude’s in Chicago, and many others. Still, JJ’s is a true American original featuring house-made, scratch prepared sides and toppings served alongside time tested, revered American brands like Tabasco, Weber’s Mustard, Martin’s Rolls, Coca-Cola and Mt. Olive Pickles. Perhaps most proudly, JJ’s Red Hots serves smokehouse hot dogs from Sahlen’s Meat Packing Company in Buffalo, NY. Sahlen’s is a 146 year-old company that remains family owned and operated, and makes, in our opinion, the best hot dogs in the world.