Plans in Progress for Expansion
Crowds at the Ikea-Elnos Shopping Centre in Brescia, Italy last month eagerly awaited the opening of Johnny Rockets, the global restaurant chain known for its fresh, made-to-order 100 % beef burgers and hand-spun shakes. Franchise owner Giangiacomo Groppetti, of Groppetti Holding Srl, welcomed the community with much fanfare to his first Johnny Rockets restaurant. Johnny Rockets has been known for its 50s diner look complete with servers dressed in the decade’s familiar soda fountain uniforms. The brand recently launched a refresh including a new logo, modern restaurant design and new uniforms for restaurant teams. The new Johnny Rockets in Brescia debuted the brand new look.
The brand refresh celebrates a new era for Johnny Rockets, and at the same time leverages the brand’s 30-year history serving its guests. The new restaurant design uses rich, warm wood planking and white brick veneer throughout the restaurant. The lighting is a mix of contemporary and industrial glass globe pendants with caged pendants and an accent of red color. There is a dining counter and the furniture includes both upholstered booth seating and tables and chairs with warm grey tones, wood detailing and a splash of red.
Johnny Rockets has been serving fresh, made-to-order food from the day the first restaurant opened in the United States in 1986. The brand has been a key player in the better burger category long before many other brands entered the market. The new restaurant design showcases on its walls the hand-crafted quality and freshness of the brand’s menu. The walls are adorned with freshness cues such as “fresh never frozen 100% domestic farm-raised beef” and “fresh, farm to table”. Sayings on the wall include – “Not many earn the right to be called ‘The Original’, even fewer keep it. Stay Original” – a reference to Johnny Rockets’ world famous burger “The Original.”
“This is an exciting time to be a part of the Johnny Rockets family,” said Giangiacomo Groppetti. “Our guests love the food, the look and the overall experience at Johnny Rockets. I’m looking forward to continuing my partnership with this great American brand.”
James Walker, President of Development and Operations for Johnny Rockets added, “Giangiacomo is one of the most enthusiastic partners we have and a great business leader focused on growing the brand with us. He has plans to expand and open restaurants throughout Italy where there is high demand in the country for a better burger concept such as Johnny Rockets.”
Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef, made-to-order hamburgers, Veggie Boca burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 365 franchise and corporate locations in 28 countries around the world. For more information, please visit www.johnnyrockets.com.
