Leading Smoothie & Superfruit Bowl Chain Opens in San Marcos, Expanding Southern California Footprint
Juice It Up!, one of the nation’s leading handcrafted smoothie and superfruit bowl chains, has opened in San Marcos, Calif., kicking off the brand’s San Diego market entry. The restaurant is the first in a six-unit development deal signed by experienced franchise group HGW Capital LLC, which has exclusive rights to a territory that includes parts of San Diego, Vista, Escondido, Chula Vista and National City. Longtime fans of the leading juice and smoothie brand, HGW plans to open its five remaining San Diego County locations in the next few years, with its second location opening in 2024 in downtown San Diego’s Little Italy. Located in San Marcos’ bustling Nordahl Marketplace, Juice It Up! is now serving its full menu of deliciously flavorful and nutritiously functional fresh-squeezed raw juices, blended-to-order smoothies, nutrient-rich açaí and superfruit bowls to North County locals.
“My family and I have been fans of the Juice It Up! brand for years, so when we were ready to diversify our existing franchise portfolio, it was the first concept that came to mind,” said Joe Harry of HGW. “We saw the opportunity to debut Juice It Up! in San Diego County and couldn’t be more excited to have the San Marcos location open, especially at a time where health and nutrition are top of mind. As area residents ourselves, we are also happy to support the local workforce by employing team members who are passionate about delivering refreshing smoothies, bowls and juices with high-quality ingredients.”
Juice It Up! has more than two dozen locations in its development pipeline, including multi-unit deals across Los Angeles County and Northern California, propelling the legacy chain toward its goal of reaching 200 locations by 2027. Experienced leadership and world class franchise support have become Juice It Up! hallmarks, complementing the brand’s reputation as an innovator of lesser known superfruits and functional food science. For nearly three decades, the brand has made guest health and wellness a priority by providing functional smoothies, juices and bowls that are tasty and packed with nutritious ingredients. Juice It Up! has emerged as a formidable player in the smoothie sector and is well-known for class-leading menu and product innovation, including a wealth of options like its popular classic smoothies, bowls packed with superfruits, and fiber-rich plant-based smoothies.
Juice It Up! continues to attract franchise partners that are seeing value in a franchise opportunity that offers relatively lower costs of development, attractive and simplified food costs, and a lighter labor model compared to many other franchised restaurants, especially in new, untapped markets. Juice It Up! invites qualified franchisees to explore how they can benefit from partnering with a thriving brand in the popular smoothie, bowl and juice segment.
Juice It Up!’s new San Marcos store is located at 751 Center Drive, Suite 109 and can be reached at 760-294-9999. The location is open Sunday through Thursday from 8:00 a.m. to 9:00 p.m. and Friday through Saturday from 8:00 a.m. to 9:30 p.m. For more information about Juice It Up!, including the full menu with nutritional values, or to learn more about franchising with Juice It Up!, visit www.JuiceItUp.com.
Juice It Up!, one of the nation’s leading handcrafted smoothie, superfruit bowl and raw juice chains, was founded in 1995 with its Franchise Support Center now located in Newport Beach, California. Juice It Up! designs every menu item focused on equal parts flavor and functionality to offer products that not only taste great, but also support a healthy and active lifestyle. With over 100 locations open or under development across California, Arizona, New Mexico, Oregon and Texas, the company is showcasing a new restaurant design, strong new digital mobile ordering technology, a heavier focus on functional products and ingredient transparency, and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” For more information about becoming a Juice It Up! franchise partner, visit www.JuiceItUpFranchise.com.
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