Leading Smoothie, Juice & Bowl Brand’s President & CEO Recognized As Top 25 Executive
Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice, acai and superfruit bowl chains, has been named to Fast Casual’s 2024 Top 100 Movers & Shakers list, impressively nabbing a spot inside the top 50 for the fourth consecutive year. Additionally, the brand’s President and CEO, Susan Taylor, was honored as a Top 25 Executive. For nearly two decades, Fast Casual’s Top 100 Movers & Shakers has identified the industry’s most successful brands, focusing on factors beyond profitability and growth, such as innovation, leadership, nimbleness and creativity. Among an array of successful and growth-oriented business endeavors in 2023, Juice It Up! was recognized for its commitment to menu evolution and ingredient innovation, reinforcing its brand promise of delivering equally flavorful and functional better-for-you smoothies, acai and other superfruit bowls, and fresh juices that encourage guests to “Live Life Juiced.”
“As we continue to expand our footprint, exceptional guest experience and innovative menu to new and existing markets across the Western U.S., it’s an incredible honor to be recognized as an industry-leading fast casual brand,” said Chris Britt and Ed St. Geme, Co-Chairmen and Co-Owners of Juice It Up! “Juice It Up! is poised for another successful year atop the smoothie, bowl and raw juice sector, marked by double-digit unit growth, game-changing ingredient innovation, significant menu expansion and robust additions to the development pipeline.”
Franchise growth and sales momentum have fueled Juice It Up!’s recent successes and were pivotal to its top-50 positioning on the 2024 Movers & Shakers list. The brand’s systemwide sales surpassed $43 million in 2023 – up almost 40% over five years. The top 20% of locations reached an AUV of nearly $810,000 in 2023, marking a 45% increase since 2019. On track to surpass the 100-unit milestone in 2024, Juice It Up! expects to open 13 locations this year, expand its footprint throughout California and Arizona and add more than two dozen stores to its development pipeline through new franchise deals. The brand’s attractive franchising model offers significant growth opportunities and is fueling growth in new territories.
“Juice It Up! has surpassed many critical growth markers in recent years, which wouldn’t be possible without our dedicated franchisees and corporate team, devoted fans and new customers who prioritize better-for-you dining options to fuel their daily adventures,” said Taylor. “Being included on Fast Casual’s list of Top Executives is an honor I do not take lightly, and I am humbled to be in such esteemed company alongside truly remarkable industry leaders.”
Juice It Up!’s ownership and leadership team continue to pursue development with new and existing franchise partners in California, Arizona, Texas, New Mexico, Oregon, Nevada, Utah, Oklahoma and throughout the Western U.S. With a proven franchise business model carefully sculpted over the past nearly 30 years, plus record sales and impressive brand momentum, Juice It Up! is looking to partner with passionate single, multi-unit and multi-brand franchisees interested in joining a highly recognizable, successful and market-leading fast casual concept. For more information about the Juice It Up! brand and available franchise opportunities, visit JuiceItUpFranchise.com.
Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice, acai and superfruit bowl chains, was founded in 1995 with its Franchise Support Center now located in Newport Beach, California. Juice It Up! designs every menu item focused on equal parts flavor and functionality to offer products that not only taste great, but also support a healthy and active lifestyle. With nearly 130 locations open and under development across California, Arizona, New Mexico, Oregon and Texas, the company is showcasing a new restaurant design, strong new digital mobile ordering technology, a heavier focus on functional products and ingredient transparency, and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” In addition to territories throughout the Western United States with restaurants in operation or under development, Juice It Up! is currently expanding in Nevada, Utah and Oklahoma. For more information about becoming a Juice It Up! franchise partner, visit JuiceItUpFranchise.com.
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