Juice It Up!’s Inland Empire Footprint Expanding to 48 Locations

Premier Raw Juice & Smoothie Chain Signs Veteran Franchise Deal to Continue SoCal Expansion

Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, is excited to announce its newest franchise deal to open two additional locations in the Inland Empire. Marine Corps veteran, Ken Hardy, and his wife, Kristina, were eligible for Juice It Up!’s VetFran Platinum Program, taking advantage of incentives including a 60% discount off the initial franchise fee. Operating under MaLa Enterprises, LLC., the couple will open the brand’s fourth Fontana, Calif. location in late 2017.

“After over 30 years of helping to run other businesses, I felt it was time to be my own boss and partner with a brand that excited me. With a passion for leading an active lifestyle, my wife and I met with many health-focused concepts and quickly realized that Juice It Up! was something we wanted to be a part of,” said Ken Hardy of MaLa Enterprises. “It was also refreshing to learn about Juice It Up’s generous franchise incentives for veterans, which made us confident that we were partnering with the best brand for us.”

With locations in California, Texas, New Mexico, Oregon and opening soon in Florida, the company is thrilled to bring two more Juice It Up! locations to the Inland Empire, and is seeking additional franchise partners to continue expansion throughout Southern California, a prime growth market for the better-for-you concept.

“The Inland Empire has been and continues to be an attractive region for our brand due to its warmer climate, growing population focused on healthy dining options, and raving Juice It Up! fan base,” said Carol DeNembo, Juice It Up! vice president of business development. “After six consecutive quarters of substantial sales and AUV increases, it’s a very exciting time to partner with Juice It Up! and we’re proud to have another veteran take advantage of our award winning VetFran Platinum Program.”

With an operations-focused culture, Juice It Up! is growing with new franchise partners, while existing franchisees continue to invest in the brand. Juice It Up! also offers franchise incentives for veterans of the U.S. military with a 60% discount off the initial franchise fee. The company is continuing its pursuit of steady expansion across the nation and is on track to add at least 10 additional units by year-end.

Juice It Up! will be exhibiting at The Franchise Show, Orlando’s largest “Own Your Own Business” event October 20-21, 2017 at the Hyatt Regency Orlando. Ideal franchisees should possess an entrepreneurial spirit, a creative local store marketing mindset, and are passionate about living a healthy lifestyle.

For more details about the company’s financial picture and franchisee opportunities, visit the company’s newly updated franchise website, www.juiceitupfranchise.com.

Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls. Founded in 1995, the Irvine, California-based lifestyle brand is focused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With over 100 locations open or under development across California, New Mexico, Oregon, and Texas, the privately-owned company is showcasing a new restaurant design, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” An established lifestyle brand with unparalleled experience in the raw juice bar industry, Juice It Up! has been included in Fast Casual’s 2017 Top 100 Movers & Shakers List, Franchise Times’ Next 300 Franchise Chains list three years in a row, named a 2017 “Best for Vets” Franchise by Military Times, ranked in Entrepreneur Magazine’s 2017 Annual Franchise 500® List, and named one of Entrepreneur Magazine’s 2017 Best Food Franchises and Top Franchises for Veterans. For more information about becoming a Juice It Up! franchise partner, visit www.juiceitupfranchise.com .