Healthy Rice Bowl Chain Continues to Deliver Everyday Value for Guests
WaBa Grill, one of the nation’s leading healthy rice bowl chains, is proudly launching an enticing new deal that allows kids to eat free at the brand’s nearly 200 restaurants. Starting today, WaBa Grill customers can enjoy a complimentary Chicken or Tofu Mini Bowl with the purchase of any full-price entrée. Guests can cash-in on the nearly restriction-free deal on weekdays after 4 p.m. and all day Saturday and Sunday. The perfect combination of flexibility and value, WaBa Grill’s new Kids Eat Free program is a delicious solution for busy and often beleaguered parents looking for a healthy and quick meal option for their family during a time when everything is getting more expensive.
“At WaBa Grill, our winning recipe has always combined fresh, high-quality ingredients, dining convenience, and as household budgets and family schedules continue to stretch, our Kids Eat Free initiative is our way of saying ‘we’ve got you,’” said Andrew Kim, President & CEO of WaBa Grill. “This new campaign simplifies dining uncertainty, satisfies hungry appetites, supports cost-conscious customers and ultimately answers the neverending ‘what’s for dinner?’ question with an easy answer: WaBa Grill, of course!”
For nearly 20 years, WaBa Grill has been known for its better-for-you bowls and plates packed with fire-grilled proteins, healthy grains, and fresh vegetables. Protein choices are plentiful and include fresh, never frozen chicken, marinated ribeye steak, wild-caught salmon, jumbo shrimp, 100% plant-based Plantspired steak and organic tofu. Guests may customize any entrée with a variety of flavorful sauces, including the fan-favorite WaBa sauce. With hearty and healthy options ranging from bowls, plates, salads and the brand’s latest addition, Boom Boom Tacos, WaBa Grill serves prepared-to-order food guests can feel good about eating.
“We were also intentional in lifting many of the restrictions diners experience with deals from other brands, offering our new deal every day of the week and making it accessible for every one of our valued guests. It is another way WaBa Grill is delivering a much more compelling value than a basic ‘Kids Eat Free’ promotion,” said Kim. “We’re excited to see countless guests enjoying their free Mini Bowls, and we think they’ll be just as excited about more dinner for the kids, healthy leftovers the next day, a protein-packed after-workout snack or a hearty add-on to any entrée for big appetites.”
In addition to the new Kids Eat Free program, WaBa Grill offers all day, everyday value with its Family Meal and Value-Bowl Combo. Ideal for on-the-go parents or as a simple meal prep solution, the Family Meal features hearty portions of steamed vegetables, brown or white rice and the guest’s choice of protein. The brand’s Value-Bowl Combo includes one Mini Bowl, a value side or Boom Boom Taco and a value drink, all for around $9. Whether feeding the entire family or grabbing a quick, healthy meal on-the-go, WaBa Grill is committed to serving tasty, better-for-you food at a great value.
Following a robust 2023, WaBa Grill is well-positioned for a strong year ahead. Franchise momentum and expansion fueled WaBa Grill’s impressive year in 2023, with the brand adding more than a dozen locations to its development pipeline in new and existing markets. WaBa Grill is on pace to open more than 10 locations in 2024 and is expected to surpass the 200-restaurant milestone before year’s end. To grow its footprint further throughout the Western U.S. this year, WaBa Grill will expand throughout California, Arizona and Nevada – and add Dallas, Texas, to the growing list of communities it serves.
WaBa Grill was founded in 2006 on the principle that healthy food made with quality ingredients should be accessible to all. With a goal of serving the best possible food on the go, WaBa’s famous rice bowls, plates and salads are made with fresh vegetables, healthy grains and high-quality proteins including fresh, never frozen chicken, marinated ribeye steak, wild-caught salmon, jumbo shrimp, plant-based steak, and organic tofu, all prepared to order on an open-fire grill and customized with a variety of flavorful sauces including the fan favorite WaBa Sauce.
For more details about WaBa Grill, visit WaBaGrill.com.
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