Brings the taste of home to students away from home
Krispy Krunchy Chicken, one of the fastest growing hot food concepts in the convenience store business, is expanding to college campuses and making it more convenient for students to enjoy the comforts and tastes of home while away from home. Krispy Krunchy currently has locations at Indiana State University (Sodexo Dining), University of North Texas (Union Building), and University of Nebraska Omaha. The rapidly growing leader in the chicken space is now looking to add more university locations to its portfolio.
“Our university locations offer operators a non-traditional venture that brings our high- quality and highly-craveable products to campuses,” said Jim Norberg, President for Krispy Krunchy Chicken. “Students have a great appreciation for our products, which have a built-in comfort-food dimension to which they respond. Our presence at universities makes us more accessible and convenient for the college student lifestyle.”
Krispy Krunchy is experiencing incredible growth in c-stores, but the brand offers operators flexibility with other location options as well. The company also has locations in casinos, big box stores, and truck stops.
The brand is currently in its strongest evolution phase to-date, making it an ideal business opportunity for operators. In recent months, the company has developed a new simplified menu, improved supply chain processes, and invested in new and better tools for operators. The company is also leaning into more consumer-focused marketing to elevate its presence in new and existing markets.
“Our operators are key in our growth. It’s imperative that we offer them the resources, support, and flexibility to be successful,” added Norberg. “By exploring and expanding into new territories, we open up exciting opportunities for our operators, while bringing our freshly made, hand-breaded chicken to their customers.”
Want to bring your own Krispy Krunchy Chicken to campus? Visit https://krispykrunchy.com/krispy-krunchy-program to learn more.
Krispy Krunchy Chicken (KKC), founded in Louisiana in 1989, is a quick-serve solution for convenience stores, truck stops, universities, casinos and big box retailers across the U.S. The store-in-store concept allows licensees to serve hand-breaded, mild Cajun-spiced fried chicken and all white meat tenders to its guests, to increase their in-store profitability and drive frequency. The full menu also includes a variety of sides and the brand’s trademark honey biscuits.
With a weekly chicken sales volume exceeding one million pounds, Krispy Krunchy Chicken proudly operates over 2,850 retail locations across 47 states in the United States and is rapidly expanding. To learn more about partnering with Krispy Krunchy Chicken, visit http://krispykrunchy.com/partnering.
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