Iconic brand grows with C-Store concept
Krystal Restaurants, the original quick-service restaurant chain in the South, announces a strategic expansion into North Carolina, marking a pivotal step in the brand’s plans to expand across the United States. The new builds will boast a sleek and contemporary design and cater to consumers’ on-the-go dining desires. The location is projected to open in Summer 2024.
“We are proud to bring our standout business model and our innovative restaurant design to the state of North Carolina,” said Josh Kern, CEO of SPB Hospitality. “As we continue to focus on expanding the reach of our brand and how we can best serve our guests, design plays a key role, and we look forward to continued operations optimization in both our traditional and non-traditional layouts.”
Wilson, NC will debut the brand’s new C-Store design, developed alongside Circle K. This layout is consistent with maximization of restaurant square footage, increased guest accessibility and a mutually beneficial operations flow between the restaurant and convenience store partners.
“We are thrilled to continue our partnership with Krystal and bring the brand to Wilson,” said Josh Ware, Head of Restaurants for Circle K. “Our brands are aligned on strategic efforts to serve multiple dayparts, and we look forward to welcoming guests to experience the iconic Krystal menu in an innovative space alongside the great products and offers available at Circle K.”
With an eye toward sustained growth, Krystal is dedicated to deploying its proven, efficient layout designs across both new and existing markets. This strategic expansion underscores the brand’s ambition to fortify its presence and redefine the quick-service restaurant industry through innovative design and guest-focused experiences.
Interested in franchising with Krystal? Please email Melissa Hodge Melissa.Hodge@spbhospitality.com. For more information, visit KrystalFranchising.com.
Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but over the years, they’ve never been afraid to innovate.
Krystal has grown to be in 10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through their unique menu items that are offered at a great price. The company’s Atlanta-based Restaurant Support Center serves a team of more than 3,500 employees. In 2019, the company was selected to USA Today’s Top-10 Best Regional Fast Food List.
For more information, visit Krystal.com or follow on Facebook and Instagram.
- More from Krystal
