Brand to support ASYMA through sales of its Pups and Corn Pups
Krystal, the Southern brand known for its iconic square burgers, announced today that in honor of Veterans Day, it is offering two of its favorite breakfast features to all service men and women at no charge plus giving our nation’s heroes more reasons to come back for the balance of the day. From 6 AM to 11 AM, on Wednesday, November 11, 2015, all active and retired military can receive a free chicken or free sausage biscuit. Additionally, from 11 am to close, everyone can take advantage of $.50 Pups and Corn Pups. Krystal will donate a portion of the proceeds of the Pups and Corn Pups sold on Veterans Day directly to The Armed Services YMCA “ASYMCA” organization. The ASYMCA strives to make military life easier for the junior enlisted and their families through hands-on, innovative, specialized programs and support services.
The free breakfast offer for military requires a valid military ID, honorable discharge card or by wearing a military uniform. The $0.50 Pups and Corn Pups just require a healthy appetite. The offer is good for both dine-in and drive thru guests.
“Partnering with the ASYMCA was a natural fit for Krystal. We are a Southern brand with restaurants located near many of the dozens of military bases that defend and protect our nation and we serve our active and reserve military in our restaurants all the time,” said Jason Abelkop, Chief Marketing Officer. “We want to show our appreciation and offer military members a way to start their day of honor with one of our most popular breakfast products, as well as allow our civilian guests to give back to those who selflessly serve our country every day.”
#VeteransMatter to Give Steamer Packs All Day
According to businessinsider.com, in 2013, 44% of all military recruits came from the Southern region of the U.S. despite it having only 36% of the country’s 18-24 year-old civilian population. No matter where you’re from, this Veterans Day, Krystal is bringing Southern hospitality to troops around the country. Every hour from 11 am to 6 pm, the brand will randomly select several deserving soldiers, from Twitter and Instagram, and gift them with a 24-pack of Krystal burgers. Krystal believes #VeteransMatter.
“Our soldiers go – and have gone – wherever they are needed. We just want to say thanks by sending them a taste of home,” Abelkop said.
The offers cannot be combined with any other coupons or discounts.
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.
The Armed Services YMCA is a top-rated charity that serves more than 500,000 troops and their families annually through 200 service centers at its 34 branch and affiliate locations serving 45 of the largest military installations nationwide. The mission of the ASYMCA is to make military life easier through various support services and programs including childcare, hospital assistance, spouse support services, deployment support, family support, employment support, computer training, and more. For additional information on the ASYMCA, visit http://www.asymca.org.
