Leading Revolving Sushi Chain Opens Third New Jersey Location
Kura Sushi USA, Inc., a leading technology-enabled Japanese restaurant concept serving authentic cuisine through an engaging revolving sushi service model, has officially opened its doors at its new location in Edison, New Jersey. Marking the brand’s 44th Kura Revolving Sushi Bar location in the United States and third in the state of New Jersey, the new restaurant is located in the bustling Festival Plaza. To celebrate the opening, the first 50 dine-in guests through February 13 will receive a “My Hero Academia x Kura Sushi collaboration” T-shirt.
“On the heels of a strong and successful opening in Jersey City just two months prior, we are ready to continue expanding Kura Sushi across the state with our opening in Edison,” said Hitomi Vinciguerra, Director of Public Relations & Marketing at Kura Sushi USA. “Our tech-infused dining experience is unlike any other restaurant. It’s thoughtfully designed to keep guests engaged and excited for each visit, and to be customized to their own fun. Whether it’s the revolving sushi belt, Bikkura Pon prizes or our signature drink delivery robot Kur-B, there’s something for guests of all ages!”
Offering more than 130 fresh and delicious dishes free of artificial sweeteners, seasonings, preservatives, and colorings, the menu features a wide range of nigiri, rolls, noodle dishes and desserts, as well as an ever-changing selection of limited-time options introduced each month, referred to as Kura’s Monthly Discoveries. In addition to serving high-quality food prepared with authenticity in mind, a pinnacle of the Kura Sushi “eater-tainment” experience is its unique convergence of human and tech-powered service. Guests can select sushi plates from the revolving sushi bar that circulates throughout the restaurant and place food and drink orders from the touch panel tablet located at each table. Once the kitchen staff prepares the order by-hand, dishes zip down the top layer express belt – also known as the “sushi highway” – directly to the table. Further expanding the brand’s tech-focused dining experience, Kur-B the KuraBot was recently implemented across all Kura Sushi U.S. locations to assist waitstaff by delivering drink orders tableside.
Kura Sushi’s Bikkura Pon Prize System is another integral part of its interactive and tech-driven “eater-tainment” dining experience. The system is comprised of a prize machine, touch panel and plate disposal slot located at every table. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. For every five plates inserted, a short animation plays on the touch panel and for every fifteen plates inserted, a prize is dispensed from the prize machine. Kura is currently partnered with popular manga and anime series, My Hero Academia for its “My Hero Academia x Kura Sushi Bikkura Pon Collaboration,” which offers limited-time can badges, lanyard, and acrylic key chains featuring the series’ beloved characters.
The new Edison restaurant is located at 1781 Route 27 Suite 101 Edison, NJ 08817, and has special opening hours from 12:00 p.m. to 9:00 p.m. through February 13. Starting Tuesday, February 14, the location will open Monday through Thursday from 11:30 a.m. to 9:00 p.m., Friday from 11:30 a.m. to 9:30 p.m., Saturday from 11:00 a.m. to 9:30 p.m., and Sunday from 11:00 a.m. to 9:00 p.m. For more details about the new Edison location and to find the menu, visit https://kurasushi.com/locations/edison-nj.
Kura Sushi USA, Inc. is a leading technology-enabled Japanese restaurant concept with over 40 locations in 13 states and Washington D.C. that offers guests a distinctive dining experience built on authentic Japanese cuisine and an engaging revolving sushi service model. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 500 restaurants and 45 years of brand history. For more information and to find a nearby location, please visit https://kurasushi.com and follow on Facebook @kurasushiusa, Instagram @kurasushi_usa, Twitter @kurasushi_usa and TikTok @kurasushiusa.
