New Fast Casual Pizza Concept Introduces Stone-Fired Pizzas, baked fresh in 150 seconds
Live Basil Pizza, a new Authentic Neopolitan Fast Casual Pizza concept, makes its California debut by stepping foot into downtown Los Angeles when it opens its third restaurant location on Tuesday, January 21, 2014. The new spot is located at L.A. LIVE’s Sports and Entertainment District. Live Basil Pizza will serve its natural pizzas – made fresh to order – topped with organic ingredients including baby arugula, spinach, and its imported San Marzano Organic Tomato Sauce, along with premium salads and beverages.
Live Basil Pizza offers chef suggested recipe pies, freshly baked and prepared in front of you with customer favorites like the Mediterranean Chicken, a red sauce pizza with an Italian cheese blend, shaved Parmesan cheese, organic spinach, imported Greek olives, marinated peppers and olive oil. If you’re looking for a spicier option, The Hot One featuring red sauce, and Italian cheese blend, natural pepperoni, spicy giardiniera, fresh jalapenos, red pepper flakes, and spicy oil. Guests can also savor every bite of the regionally inspired L.A Pizza, served solely in the Los Angeles metropolitan area and topped with fresh arugula, truffle oil, and wild mushrooms. Live Basil Pizza also offers a selection of salads, including an Arugula, Lemon and Pistachio Salad, made with wild arugula, fresh grape tomatoes, shaved Parmesan cheese, chopped pistachios and fresh lemon and lemon vinaigrette. For beverages, an assortment of alcoholic and non-alcoholic beverages, including wine by the glass and local craft beer, will be available.
“We are excited to introduce Live Basil Pizza to California and couldn’t be more thrilled that our first restaurant will be in the heart of downtown L.A. This fresh and modern approach to making classic Neapolitan pizzas is one of the biggest trends in dining right now,” says Founder and Chairman of Consumer Concept Partners Rick Schaden. “The demand for organic, natural, authentic pizzas is the new way to enjoy one of American’s favorite foods.”
According to Technomic, a leading industry research firm that studies dining habits and food trends, 75% of Americans have eaten pizza in the last two weeks. Pizza is a $40 billion industry, and now more than ever, consumers are looking for a higher standard of quality, taste, flavor and healthy options in their pizza choices.
Live Basil puts an innovative spin on the pizza category. Each of the 11” fresh pizzas are fully customizable creations or you can choose from one of the signature pies, all made with fresh, natural and organic ingredients including several distinctive sauces and five different cheeses. Each pizza is individually assembled and is baked in a state of the art, 650 degree open flame oven that bakes the pizza in a short 150 seconds. Rounding out the menu are fresh salads, domestic, import or local craft beer and wine by the glass. Live Basil also has gluten free and vegetarian options available.
“The Fast Casual Pizza segment is growing as people are discovering that the lost art of true Neapolitan pizza is now convenient, healthier than typical quick-serve pizza, and only about $8 per 11” pie. Live Basil is going to redefine the way people think about pizza here in America,” says Tom Ryan, Managing Partner and Chief Concept Officer. “We look forward to being the organic, fresh choice of pizza to Los Angeles. It’s a modern way of enjoying a truly authentic and traditional Italian pizza.”
Live Basil Pizza in L.A. LIVE is located at 1011 S. Figueroa St., Ste. B 101, Los Angeles, CA 90015 and will operate from 10AM-10PM Daily. To learn more, visit www.livebasilpizza.com or find Live Basil on Facebook and Twitter.
Live Basil is emerging as a leader in the Fresh Pizza category, with 2 locations currently open in Colorado, and one to be open in California. Consumer Concept Group started Live Basil when they noticed a gap in the market for quality pizza made with fresh ingredients in a fast-casual environment. Live Basil introduces an Authentic Neapolitan Fast Casual Pizza Concept to guests looking to order a fresh, natural hand-fired pizza, baked in front of you in just 150 seconds. The concept honors the age-old Neapolitan pizza heritage, assuring authentic ingredients and chef inspired recipes.
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